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Campaign India - October 16 2015

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The issue dated 16 October sees excerpt from veteran journalist Shekhar Gupta's AAAI-Subhash Ghosal Memorial Lecture in Mumbai. At an IAA Conversations event, we tuned in as author and journo Shankkar Aiyar spoke with Dr Subhash Chandra, chairman, ZEEL and Essel Group, on news neutrality. We look at the winning work from the inaugural IndIAA awards hosted on 13 October in Mumbai. Ajay Gahlaut of Ogilvy & Mather and Karin Sarin of OnePlus discuss whether brands can do better with online contests. Elsewhere, Paul Burke laments the lost art of copywriting. Three network creative chiefs discuss what it takes to create a successful global campaign that’s relevant in every market.

Campaign India Description:

Forlegger: Haymarket-Media-India-Private-Limited

Kategori: Business

Språk: English

Hyppighet: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country