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Campaign India - November 13 2015

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Campaign India’s 13 November issue saw us analysing whether more than just ‘disrepute to the game’ led to Pepsi ending its sponsorship of the Indian Premier League. We look at how brands are taking up social polls as Twitter creates a buzz. Sanjay Trehan, HT Media, speaks about the company’s bullishness on digital, its converged newsroom, and 'Brand Studio'. Elsewhere, Sudip Ghose of VIP Industries and Jitender Dabas from McCann Erickson discuss if and how the Lionel Messi association can help Tata cars' perception. Jagdish Acharya, Cut the Crap, opens up on his journey from product management to creative, the few strategic steps between, and the start-up wave. Sanjiv Pandey, Subway India and Sri Lanka, reflects on what it’s like to run a franchise-based QSR, an the evolving landscape for one in India. Meantime, James Murphy of Adam & Eve/DDB tells us how to be a creative agency CEO. Read on.

Campaign India Description:

Forlegger: Haymarket-Media-India-Private-Limited

Kategori: Business

Språk: English

Hyppighet: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country