Why Big Digital Video and TV Networks Are Partnering Up

The recent wave of programming pacts between the tv networks and big digital players has analysts wondering whether it’s the new normal or a culture clash waiting to happen.

Alegra O'Hare

Three years ago, when Alegra O’Hare took the reins of Adidas Originals, the seminal German brand’s line of casual sportswear, she did what most senior-level marketers would: she decided to change everything. At least, that was her plan. Early on, she was in a focus group and, on a whim, asked the moderator to ask a participant, “What pisses you off about brands?” The man responded, “I hate it when they get stuck in their own paradigm.”

Jennifer Saenz

Back in August, The Spotted Cheetah roared into town and briefly reigned as one of New York’s hottest bistros.

Karin Timpone

Hundreds of fans rocked out to Imagine Dragons on a Friday night in September at the new Marriott Marquis in Bangkok, with a live stream capturing the mix of power pop from the stage and band worship from the crowd.

The Hunter Wellington

How An English Duke And The Invention Of Vulcanized Rubber Gave Us The Ideal Boot For April Showers.

Elevate #MeToo Voices Into A Sustained Chorus

Simply Speaking Up Is Not Enough. Long-Term And Action-Based Change Is Needed At Agencies. 

Creators Rule

Video Platforms and Brands Are Rolling Out the Red Carpet to Attract (and Retain) Digital Talent.

Kool-Aid

Tasty, Colorful and Cheap, Kool-aid Has Been Getting Americans Through the Dog Days for 90 Years.

Anja Winikka

THE KNOT’S HEAD OF EDUCATION HELPS BOLSTER LOCAL BUSINESSES BY SHARING HER SOCIAL MEDIA KNOW-HOW.

insuring a dream

bbdo crafts a clever metaphor for keeping kids safe for american family insurance.

more than a jerk

to promote organ donation, the martin agency creates a memorable, awful character.

how the west was won

deutsch’s kim getty on marketing tech, l.a.’s rise and her earthquake survival skills.

'silicon valley' gives an agency irl thrills

wpromote execs thought they were just having fun while renting out their space to an hbo comedy. instead, hollywood magic ensued and business boomed.