Media Plan Of The Year

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year’s group of winning plans embodies the best of those ideas, and execute across the gamut of media options available to marketers and their media agencies. Some of those ideas even shun the notion of a “campaign,” but all place their client in the best position to succeed. The results spelled out in the following stories offer proof that media still works. And Adweek will always be here to celebrate and honor such stellar work.

How CEO Brian Whipple Transformed Accenture Interactive

How brian Whipple transformed Accenture interactive into a marketing leader for the digital age.

Big-screen Dreams

Why vice, buzzfeed and refinery29 are in the movie biz.

In-Store Innovation Keeps Customers Coming

THE RETAILPOCALYPSE MAY NOT BE QUITE HERE YET—AT LEAST FOR APPAREL. BY DIANA PEARL

How To Future-proof A Career In Marketing

WANTED: Creative pro with experience in Advertising, Blockchain, Copywriting, Pitching, Design, Marketing, Chatbots, IoT, Data Analysis, Art  Direction, Augmented Reality, UX, SEO Marketing, Mobile App Development, VR Editing, Artificial Intelligence, Voice Technology, Cloud Computing, Social Media and much more!

Marketers Keep An Eye On Their Ad Buys

AS ALLEGATIONS AGAINST LES MOONVES AND THE NETWORK MOUNT, MEDIA BUYERS AREN’T BOYCOTTING THEM—YET.

Cashing Out For Customer Convenience

CASHIERLESS TECH IS COMING. HERE’S HOW IT WILL BLOW UP RETAIL.

Lisa Topol

DDB New York’s Co-cco Finds Inspiration Everywhere—including In Dog Agility.

Adweek 2018 Global Agency Of The Year TBWA

Entering A new golden age of creativity.

Adweek 2018 U.S. Agency Of The Year Wieden+Kennedy

From ‘Dilly Dilly’ to Kaepernick, the indie shop dominated the conversation.

Digital Transformation Playbook

Here’s the best advice gleaned from our year long series on digital transformation.

Electric Avenue

EMBRACED BY commuters of all stripes, e-scooters are more than just a fad— and they’re probably coming soon to a city near you.

The Kosta Boda Snowball

How A Lumpy Ball Of Swedish Crystal Lit Up The Winter Season In America.

Michelle Nguyen

How This True-crime Fanatic Kills It In The Branding World.

Who's Watching Whom?

Smart televisions never had more tech power nor greater responsibility.

The Science Of Storytelling

How neuroscience can affect a marketing strategy.

Who Owns Your Face?

The use of facial-recognition technology is surging. Can privacy laws catch up?

Campbell's Chicken Noodle

How A Flubbed Line On A 1930s Radio Showh Elped Create America’s Most Popular Soup.

Founding TVNewser

How A Cable News Blog Turned Into A Top Source For The Highs And Lows Of Broadcast Media.

Plus One

Special guest Provides Clients Like Rag & Bone And Qualcomm With A Cast Of Creatives From Which To Choose.

Why Production Companies Are Eating Up Agency Business!

Why production companies are eating up agency business with new creative services.

Joao Chueiri

IS THE SPONSORSHIP MODEL BROKEN? HOW AN EXEC OF ANHEUSER-BUSCH INBEV IS CHANGING THE GAME.

Pro Gaming Goes Mainstream

HOW ACTIVISION BLIZZARD IS BANKING ON ITS NEW OVERWATCH LEAGUE TO HELP IT BECOME THE ESPN OF ESPORTS.

Becoming The P&G Of Pot

HOW 3 MARIJUANA HEAVYWEIGHTS ARE TRYING TO TAKE OVER THE AMERICAN MARKET. 

The Year Of The Consumer

It’s no accident that we’re publishing the second installment of Digital Transformation Playbook in partnership with Accenture Interactive in the wake of Black Friday and Cyber Monday.

Why They Flew The Coop

EX-IPG SHOPS DAILEY AND TM SAY THE FUTURE OF CLIENT WORK IS INDIE.

Why Hollywood And Brands Are On The Same Script

AS TECHNOLOGY EXPANDS PLATFORMS, THE CRAFT OF MAKING A FILM AND BRAND STORYTELLING INCREASINGLY SHARE CREATIVE FOCUS.

L.A. Brand Stars

FROM FAST FASHION TO JAPANESE CARS, HERE ARE THE WEST COAST MARKETERS YOU NEED TO KNOW. 

3 Ways the Ad Industry Can Embrace Emerging Tech

As tech advances like VR recast brand-building relationships, sharing culture and capability is crucial.

With 5 TV Shows, Steve Harvey Is the King of Content

On the eve of the upfronts, the busiest man in TV talks about his five (yes, five) shows, what else he has in the works and Miss Universe.