Video Advertising And Technology Go Hand In Hand

Unique content resonates with clients and audiences.

- Harris Beber

A recent article in Forbes showed that 64 percent of consumers make a purchase after viewing a branded social video. Another one stated that marketers who use video grow revenue 49 percent faster than nonvideo users. The evidence is staggering: Video is everywhere, and it is a key business driver.

Whether it’s a how-to video, behind-the-scenes clip, brand origin story or product demo, video is quickly becoming the communications tool of choice for individuals, brands and businesses of all shapes and sizes. It’s simple and essential: If you want to reach your audience effectively, you have to use video.

Predictably, with opportunities come challenges, one of the greatest being the creative bottleneck of video creation. Increased demand, decreased shelf life, the high volume of assets needed and disposability of those assets once used. Not only do you need to create great content, but you have to create a lot of great content that’s relevant to your audience at a faster pace while maintaining your image and brand standards. Oh, and your budget? Remaining flat. It’s a resourcing gridlock.

How do businesses and brands find the key to unlock these challenges? The answer: Leverage technology. Fortunately for us, technology has made video creation easier than ever before.

MAKE GREAT CONTENT, OFTEN