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THE GIFTING KING
Retailer
|March - April 2024
Varun Moolchandani has strategically steered Archies towards catering specifically to children, and recently unveiled its inaugural brand mascot, AMA.
Established in 1979 by Anil Moolchandani, Archies boasts a rich 45-year history fueled by a relentless passion for innovation. Under the leadership of Varun Moolchandani, the company's Executive Director, Archies has evolved into a go-to destination for a wide array of occasions and celebrations. Varun has strategically steered Archies towards catering specifically to children, targeting the age group of three-and-a-half to 11-year-olds.
To amplify this focus, the company has recently unveiled its inaugural brand mascot, AMA, designed to be a symbolic and delightful gift associated with Archies. "The aim is to introduce children to the Archies brand during their formative years.
This story is from the March - April 2024 edition of Retailer.
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