Established in 1979 by Anil Moolchandani, Archies boasts a rich 45-year history fueled by a relentless passion for innovation. Under the leadership of Varun Moolchandani, the company's Executive Director, Archies has evolved into a go-to destination for a wide array of occasions and celebrations. Varun has strategically steered Archies towards catering specifically to children, targeting the age group of three-and-a-half to 11-year-olds.
To amplify this focus, the company has recently unveiled its inaugural brand mascot, AMA, designed to be a symbolic and delightful gift associated with Archies. "The aim is to introduce children to the Archies brand during their formative years.
Diese Geschichte stammt aus der March - April 2024-Ausgabe von Retailer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March - April 2024-Ausgabe von Retailer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
India's $500 Billion Ai GDP By 2025: Satya Nadella, CEO. Microsoft
Digitalization transforms consumer-business connections by improving accessibility through websites, mobile applications, and social media, allowing customers to participate conveniently.
THE GIFTING KING
Varun Moolchandani has strategically steered Archies towards catering specifically to children, and recently unveiled its inaugural brand mascot, AMA.
Key Insights from Restaurant India Chennai Show 2024
Discover the recipe for restaurant success as industry leaders share their thoughts
How Culinary Scene is Taking Off at Indian Airports
The Indian aviation industry's transformation extends beyond infrastructure and airline services, significantly impacting the Food & Beverage (F&B) sector within airports.
THE TECH BAKER
Revolutionizing the bakery industry from dough to door
INNOVATIVE JEWELRY MAVEN!
BlueStone, led by visionary Gaurav Singh Kushwaha, redefines Indian jewelry shopping, blending tradition with cutting-edge technology, sustainability, and a seamless omnichannel experience
The Omni Jeweler
How Reliance Jewels in a short period of time established an omnichannel network of 400+ stores across India
ORACLE X APOLLO
Apollo Health & Lifestyle Limited, one of India's largest retail healthcare companies, collaborated with Oracle Fusion Cloud Enterprise Resource Planning (ERP) to optimize its financial operations and increase productivity.
GEOIQ X LENSKART
As an omnichannel brand, Lenskart's physical stores play a vital role in achieving this mission. In 2021, GeoIQ partnered with Lenskart to support this vision.
HAPIDO X MOENGAGE
Based in UAE, Hapido has reshaped the landscape of digital shopping in the country.