Established in 1979 by Anil Moolchandani, Archies boasts a rich 45-year history fueled by a relentless passion for innovation. Under the leadership of Varun Moolchandani, the company's Executive Director, Archies has evolved into a go-to destination for a wide array of occasions and celebrations. Varun has strategically steered Archies towards catering specifically to children, targeting the age group of three-and-a-half to 11-year-olds.
To amplify this focus, the company has recently unveiled its inaugural brand mascot, AMA, designed to be a symbolic and delightful gift associated with Archies. "The aim is to introduce children to the Archies brand during their formative years.
Bu hikaye Retailer dergisinin March - April 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Retailer dergisinin March - April 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Key Insights from Restaurant India Chennai Show 2024
Discover the recipe for restaurant success as industry leaders share their thoughts
THE TECH BAKER
Revolutionizing the bakery industry from dough to door
INNOVATIVE JEWELRY MAVEN!
BlueStone, led by visionary Gaurav Singh Kushwaha, redefines Indian jewelry shopping, blending tradition with cutting-edge technology, sustainability, and a seamless omnichannel experience
The Omni Jeweler
How Reliance Jewels in a short period of time established an omnichannel network of 400+ stores across India
GEOIQ X LENSKART
As an omnichannel brand, Lenskart's physical stores play a vital role in achieving this mission. In 2021, GeoIQ partnered with Lenskart to support this vision.
EMPOWERING FMCG COMPANIES: UNRAVELLING THE ADVANTAGES OF DIGITALIZATION
Digitalization transforms consumer-business connections by improving accessibility through websites, mobile applications, and social media, allowing customers to participate conveniently.
TRANSFORMATIVE SHIFT IN INDIAN CONSUMERISM
In the past decade, India has witnessed a significant surge in consumerism, offering consumers an expanded range of high-quality products. This shift has not only improved the variety available but has also enhanced the overall value for money and affordability.
FROM POTTERHEADS TO SUPERFANS: INSIDE WARNER BROS. DISCOVERY'S LICENSING ODYSSEY
Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery India, Southeast Asia & Korea talks empowering Indian brands to redefine narratives and conquer new market segments.
THE SAREE MAESTRO
Taneira Sarees, helmed by CEO Ambuj Narayan, aims to become an Rs 1000 crore brand by 2027, blending tradition with innovation and empowering artisans across India.
BSH'S VISION 2026 LOCALIZATION FOR DOUBLING GROWTH
Reshaping Siemens and fueled by localization, continuous innovation, and a commitment to shaping modern living, how Saif Khan, MD & CEO, BSH Home Appliances India is setting sights on doubling growth by 2026.