Try GOLD - Free
Superpower: Macbook Pro And Air Models Refreshed
AppleMagazine
|December 27, 2019
As Apple bids farewell to the MacBook for a second time, we take a closer look at its history, explore whether there’s a gap in the market for a 12-inch model, and get hands-on with the new MacBook Pro and MacBook Air notebooks which serve as the MacBook’s successors…
-
MACBOOK: APPLE KILLS ITS LIGHTEST NOTEBOOK
In an effort to clean up the Mac family and add some distinction to each product line, Apple announced plans to kill off the iconic 12-inch MacBook notebook it revived back in 2015. Apple’s lightest ever notebook lasted just four years under three generations, prompting many to question Apple’s new approach to hardware and mourn what was one of the company’s most innovative laptops. Considered Apple’s “coolest” MacBook, the 12-inch model certainly wasn’t the most powerful Mac ever made, but it offered students and light users the ability to access the macOS ecosystem at an affordable price, and take advantage of the incredible applications that come alongside it.
When Apple first announced it was reviving the standalone MacBook brand four years ago, many praised the company for offering a portable version of macOS in a body that felt both practical and discreet, offering enough power for everyday computing, without chugging around a heavy and expensive MacBook Pro, or the then-underpowered MacBook Air. At the time of its release, the MacBook pre-dated the iPad Pro with Smart Keyboard, so for users always on the go, the MacBook was the preferred choice, offering an ergonomic design which compared favourably to the iPad in a keyboard case (MacBooks are still favoured over tablets and smartphones by busy professionals, as they afford them more flexibility).

This story is from the December 27, 2019 edition of AppleMagazine.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM AppleMagazine
AppleMagazine
RIVIAN BRINGS FULL VEHICLE CONTROL TO APPLE WATCH WITH NEW EV REMOTE APP
Rivian is expanding its connected-vehicle ecosystem with a dedicated Apple Watch application designed to transform the smartwatch into a fully functional remote control for its electric vehicles.
3 mins
February 13, 2026
AppleMagazine
APPLE CARPLAY MAY OPEN TO THIRD-PARTY AI ASSISTANTS IN MAJOR PLATFORM SHIFT
Apple is reportedly preparing a significant update to CarPlay that could allow third-party artificial intelligence assistants such as ChatGPT, Google Gemini, and other voice-driven apps to operate within the in-vehicle interface.
3 mins
February 13, 2026
AppleMagazine
SPACEX-XAI MERGER TARGETS ORBITAL DATA CENTERS POWERED BY SOLAR ENERGY
Elon Musk’s decision to merge aerospace company SpaceX with artificial intelligence firm xAl marks one of the most ambitious technology consolidations in recent years, creating a combined enterprise reportedly valued at about $1.25 trillion.
3 mins
February 13, 2026
AppleMagazine
U.S. DEFENSE DEPARTMENT TO PROVIDE CHATGPT ACCESS TO 3 MILLION PERSONNEL VIA GENAI.MIL PLATFORM
The U.S. Department of Defense is significantly expanding its artificial-intelligence infrastructure through a partnership with OpenAl that will bring ChatGPT capabilities to approximately three million military and civilian personnel via the secure GenAl.mil platform.
3 mins
February 13, 2026
AppleMagazine
APPLE ADJUSTS AI HEALTH COACH STRATEGY, SHIFTING FEATURES INTO HEALTH APP 7
Apple is reassessing its long-term roadmap for an artificial-intelligence-powered health coaching platform, choosing to scale back an earlier plan for a standalone subscription-style wellness service while continuing to integrate key technologies into its existing health ecosystem.
3 mins
February 13, 2026
AppleMagazine
APPLE AND GOOGLE AGREE TO UK APP STORE REFORMS UNDER REGULATORY PRESSURE
Apple and Google have agreed to a series of commitments aimed at making their app marketplaces more transparent and competitive, following sustained scrutiny from the United Kingdom's Competition and Markets Authority (CMA).
4 mins
February 13, 2026
AppleMagazine
IPHONE 17 PRO COSMIC ORANGE DRIVES SALES SURGE IN CHINA AS LUXURY COLOR ASSOCIATIONS RESONATE WITH BUYERS
Apple's decision to introduce the Cosmic Orange finish for the iPhone 17 Pro lineup has delivered an unexpected commercial boost in China, where the color quickly became one of the most sought-after variants of the device.
3 mins
February 13, 2026
AppleMagazine
BAD BUNNY'S SUPER BOWL PERFORMANCE DRIVES GLOBAL STREAMING SURGE ACROSS APPLE MUSIC
Bad Bunny's Super Bowl halftime performance delivered an immediate worldwide spike in music streaming activity, according to new platform data showing dramatic growth in listening numbers, chart placements, and song recognition metrics across Apple Music and Shazam.
2 mins
February 13, 2026
AppleMagazine
APPLE TO RETIRE ITUNES WISH LISTS, ENCOURAGES USERS TO TRANSFER SAVED TITLES
Apple is preparing to discontinue the longstanding iTunes Wish List feature, signaling another step in the gradual transition away from the legacy iTunes ecosystem toward unified media services centered on Apple TV and the broader Apple media platform.
2 mins
February 13, 2026
AppleMagazine
SPACEX ACCELERATES LUNAR AMBITIONS WITH PLAN FOR SELF-SUSTAINING MOON CITY
SpaceX is shifting the near-term focus of its long-range space settlement strategy, prioritizing the establishment of a permanent lunar presence that could evolve into a self-sustaining city within the next decade.
3 mins
February 13, 2026
Translate
Change font size
