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BAD BUNNY'S SUPER BOWL PERFORMANCE DRIVES GLOBAL STREAMING SURGE ACROSS APPLE MUSIC
AppleMagazine
|February 13, 2026
Bad Bunny's Super Bowl halftime performance delivered an immediate worldwide spike in music streaming activity, according to new platform data showing dramatic growth in listening numbers, chart placements, and song recognition metrics across Apple Music and Shazam.
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The performance quickly translated into record-level engagement for the Puerto Rican artist, underscoring the expanding global influence of Latin music within mainstream streaming ecosystems.
In the hours following the broadcast, Apple Music reported that the official halftime playlist became the most-played setlist on the platform, while multiple tracks from Bad Bunny's catalog surged simultaneously across global charts.
STREAMING NUMBERS CLIMB ACROSS GLOBAL CHARTSThe streaming surge placed 23 Bad Bunny songs on Apple Music's Global Daily Top 100 chart, an unusually broad presence for a single artist within a single reporting window. Nine tracks climbed into the Top 25, and five reached the Top 10, demonstrating how live television exposure continues to translate directly into digital listening behavior.
This story is from the February 13, 2026 edition of AppleMagazine.
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