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INSIDE WESTSIDE'S FASHION METAMORPHOSIS

Offering sharp prices, fresh fashion every week, and contemporary spaces for the evolving mindset of the Indian consumer.

3 min  |

May-July 2024
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Auto Licensing Gears Up

How merchandising serves more than just a revenue source for automobile companies, according to Honda India

2 min  |

May-July 2024
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KICKING OFF IN STYLE

The influence of global culture, amplified by social media platforms like Instagram, has made sneakers a symbol of individuality and style in India.

4 min  |

May-July 2024
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HOW ASUS COMMANDS INDIA'S GAMING FRONTIER

ASUS India leads the gaming revolution with cutting-edge innovation, reshaping the gaming landscape for Indian consumers. Empowering gamers with next-gen technology, ASUS sets new standards for immersive gaming experiences and customer satisfaction.

3 min  |

May-July 2024
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Pioneering a Sustainable Future

The sustainable efforts are not just about corporate social responsibility but are integral to the brands' business models.

3 min  |

May-July 2024
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VISION OF INCLUSIVE COMMERCE

ONDC revolutionizes traditional kirana stores, empowering them in the digital era. With innovative solutions, it democratizes commerce, fostering growth and inclusivity for local businesses nationwide.

3 min  |

May-July 2024
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INDIA'S DIGITAL BOOM

Digital commerce is rapidly gaining prominence in India, driven by the widespread adoption of smartphones and increasing internet penetration. The convenience, wide product range, and competitive pricing offered by e-commerce giants like Amazon and Flipkart, along with the emergence of innovative startups in fintech and logistics, are transforming consumer behavior. Government initiatives like Digital India and improved digital infrastructure further support this growth, making digital commerce a cornerstone of India's modern economy.

5 min  |

May-July 2024
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HONASA'S EVOLUTION: FROM PERSONAL CARE TO COSMETICS

“INNOVATION IS INDEED A CORNERSTONE OF OUR STRATEGY, DRIVING APPROXIMATELY 13 PERCENT OF OUR SALES IN THE RECENT PERIOD AND SERVING AS OUR PRIMARY GROWTH ENGINE.”

5 min  |

May-July 2024
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India's $500 Billion Ai GDP By 2025: Satya Nadella, CEO. Microsoft

Digitalization transforms consumer-business connections by improving accessibility through websites, mobile applications, and social media, allowing customers to participate conveniently.

3 min  |

March - April 2024
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THE GIFTING KING

Varun Moolchandani has strategically steered Archies towards catering specifically to children, and recently unveiled its inaugural brand mascot, AMA.

2 min  |

March - April 2024
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Key Insights from Restaurant India Chennai Show 2024

Discover the recipe for restaurant success as industry leaders share their thoughts

3 min  |

March - April 2024
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How Culinary Scene is Taking Off at Indian Airports

The Indian aviation industry's transformation extends beyond infrastructure and airline services, significantly impacting the Food & Beverage (F&B) sector within airports.

4 min  |

March - April 2024
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THE TECH BAKER

Revolutionizing the bakery industry from dough to door

3 min  |

March - April 2024
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INNOVATIVE JEWELRY MAVEN!

BlueStone, led by visionary Gaurav Singh Kushwaha, redefines Indian jewelry shopping, blending tradition with cutting-edge technology, sustainability, and a seamless omnichannel experience

3 min  |

March - April 2024
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The Omni Jeweler

How Reliance Jewels in a short period of time established an omnichannel network of 400+ stores across India

3 min  |

March - April 2024
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ORACLE X APOLLO

Apollo Health & Lifestyle Limited, one of India's largest retail healthcare companies, collaborated with Oracle Fusion Cloud Enterprise Resource Planning (ERP) to optimize its financial operations and increase productivity.

1 min  |

March - April 2024
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GEOIQ X LENSKART

As an omnichannel brand, Lenskart's physical stores play a vital role in achieving this mission. In 2021, GeoIQ partnered with Lenskart to support this vision.

1 min  |

March - April 2024
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HAPIDO X MOENGAGE

Based in UAE, Hapido has reshaped the landscape of digital shopping in the country.

1 min  |

March - April 2024
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FRESH MILLS X ZAKYA

In the vibrant locale of Kalyan Nagar, Bengaluru, Fresh Mills stands as a testament to freshness, cultivating organic products since its inception in 2019.

2 min  |

March - April 2024
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SKY'S THE AISLE!

How Avishek Bambi Das Guided Mumbai Duty Free to Whopping Double-Digit Growth!

4 min  |

March - April 2024
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KIRANA 2.0

India's FMCG industry observed a double-digit value growth of 10.2 percent in Q1 2023, a 2.6 percent increase compared to the previous quarter. However, in the digital era, local kirana stores find empowerment through platforms fostering collaboration, transparency, and access to vital market insights, reshaping the retail landscape.

4 min  |

March - April 2024
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EMPOWERING FMCG COMPANIES: UNRAVELLING THE ADVANTAGES OF DIGITALIZATION

Digitalization transforms consumer-business connections by improving accessibility through websites, mobile applications, and social media, allowing customers to participate conveniently.

3 min  |

March - April 2024
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TRANSFORMATIVE SHIFT IN INDIAN CONSUMERISM

In the past decade, India has witnessed a significant surge in consumerism, offering consumers an expanded range of high-quality products. This shift has not only improved the variety available but has also enhanced the overall value for money and affordability.

3 min  |

March - April 2024
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Will Merchandising save Sinking Esports Economy in India?

Exploring the untapped potential and resilience of Indian esports, where merchandising emerges as a consistent lifeline amid a rapidly evolving ecosystem.

4 min  |

March - April 2024
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FROM POTTERHEADS TO SUPERFANS: INSIDE WARNER BROS. DISCOVERY'S LICENSING ODYSSEY

Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery India, Southeast Asia & Korea talks empowering Indian brands to redefine narratives and conquer new market segments.

3 min  |

March - April 2024
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THE SAREE MAESTRO

Taneira Sarees, helmed by CEO Ambuj Narayan, aims to become an Rs 1000 crore brand by 2027, blending tradition with innovation and empowering artisans across India.

3 min  |

March - April 2024
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BSH'S VISION 2026 LOCALIZATION FOR DOUBLING GROWTH

Reshaping Siemens and fueled by localization, continuous innovation, and a commitment to shaping modern living, how Saif Khan, MD & CEO, BSH Home Appliances India is setting sights on doubling growth by 2026.

4 min  |

March - April 2024
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OMNIPRESENT GROCER

With Shashwat Goenka, Chairman, Spencer's Retail and Nature's Basket, stepping into the shoes of his illustrious father, he first dips his toe into the bludgeoning luxury and premium grocery market of India, eyeing a Rs 300 crore pie in 2024!

5 min  |

March - April 2024
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EYE SPY

Lenskart's future plans revolve around expanding access to eye checkups, a critical step in raising awareness about eyewear needs.

3 min  |

January 2024 - February 2024
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ZIPPO'S CHIC INDIAN ODYSSEY

After the Zippo relaunch in India, the brand is eagerly integrating itself into the country's haute couture culture, while drawing inspiration from Indian art that influences many current fashion trends.

3 min  |

January 2024 - February 2024