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Echelon Magazine - October 2017

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Echelon Magazine Description:

Publisher: Capital-Media-(Pvt)-Ltd

Category: Business

Language: English

Frequency: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In this issue

Profligate budgets and asset allocation
Asset management is replete with maxims extolling the basics. Buy low, sell high, the industry says. Those but the most stubborn value investors will look at rebalancing their portfolios regularly, and of course, no list of asset management maxims is complete without advice to diversify.
These and other simplistic advice are extraordinarily difficult to follow. Asset managers have to start interpreting economic data and figuring out which asset classes are undervalued in their opinion. Ifneveryone else has also already come to the same conclusions, there is less to be gained. They will require deeper and more specific insights about asset class performance. Perspective matters, especially in a time of transition like the present. The outlook on the government budget should get asset managers plotting scenarios. Clearly, high fiscal spending will undo the relative macro stability Sri Lanka now enjoys.
Our annual Retire Rich guided discusses with assets managers and market m participants portfolio strategy around Sri Lanka’s current challenges. We also cover real estate, asking one of the major developers here about the fears that the condo market is overheating, and look behind the numbers of capital account inflows.