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Echelon Magazine - September 2025

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Echelon Magazine Description:

Publisher: Capital-Media-(Pvt)-Ltd

Category: Business

Language: English

Frequency: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In this issue

Independence for the central bank shifted some of the economic power balance from politicians to technocrats. It's been several decades since the central bank had such power and ability to deliver stability to people: internal stability (price stability or inflation) and external stability (avoiding balance of payments (BoP) crises). A BoP crisis is a foreign exchange crisis: a breakdown in a country’s ability to access or retain international money, hence a monetary phenomenon. So the announcement that the central bank expects to generate 5% annual rate of price increases from here on reverses the gains of low inflation. The idea of 5% inflation is preposterous, given the hard-won stability. A modest 2% annual inflation rate will see prices double over the life of a person. At 5% annually, people will not have the ability to manage the risks to their savings and their quality of life. Higher rates of price increases will have the effect of inflating away some long-term public debt. However, the stock of public debt should not be the central bank's concern. It's for politicians and technocrats to introduce structural reforms to put the economy on a higher growth path over the long term, the surest way to tackle the stock of debt. Our September cover story argues in favour of a modest price increase and an inflation target of no more than 2%.