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Echelon Magazine - May 2025

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Echelon Magazine
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Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In this issue

Trade is About People
Leadership is most appreciated when absent, as manifest in trade policy everywhere. The consequences of the winners-and-losers approach to globalization and development are now too big to ignore.
HG Wells wrote a hundred and ten years ago about people who lost jobs to advancement brought on by intelligent people: “This mute mass, weary footed, rank following rank, protested its persuasion that some of these others must have foreseen these dislocations—that anyhow they ought to have foreseen—and arranged”. Advancement is about people, and only leaders ensure it.
This edition features remarkable leaders who have steered their companies through economic turmoil and chronic policy inconsistency to deliver value to their employees, communities and stakeholders.

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