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Echelon Magazine - March 2016

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Echelon Magazine Description:

Publisher: Capital-Media-(Pvt)-Ltd

Category: Business

Language: English

Frequency: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In this issue

Unicorns shouldn’t be insulated from scrutiny
Privately-held tech firms valued at over a billion dollars are globally referred to as unicorns. These firms are often disruptive because they bring new efficiency to an industry, add more value and pass the lower price on to consumers.
Because only two listed Sri Lankan companies are valued at over a billion dollars, it makes more sense to apply a billion rupee valuation to firms here branded unicorns. Besides the underlying financial size, the dynamics that drive a Sri Lankan unicorn are the same as anywhere in else in the world. Smartphones and the ubiquitous internet make it possible to conceive embryonic businesses and scale them quickly. The cloud allows companies to cheaply expand their processing power, and storage and open-source software reduce time to market.
Unicorns here – we can identify at least three: PickMe, Findmyfare.com and Rukula – are growing quickly, but in terms of profitability, they are far behind similarly valued, stock market-listed firms. They survive by burning though cash at an alarming pace, holding out the promise of market dominance to their investors.
Now that startups that are no more than three years old are being valued at over a billion rupees, the question is being asked if money hasn’t completely warped expectations. However, there is evidence that a number of things are different this time, and history of the dotcom bubble is not about to repeat itself. Many of these technology businesses have real customers, in some cases tens of thousands of them. Clearly, they all haven’t figured out how to make enough money from their service offering, but it’s the potential to build scale that excites their backers.