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Point of Purchase Magazine - December 2017
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In this issue
Category Focus - Mobile Handset The New Ways of Retailing Mobile Handsets 8 Industry Focus GST & The POP Industry 14 In-Store Activation Britannia Good Day entices shoppers with ‘Festival of Smiles’ in-store activity 16 POP Parade 18 GT Focus We plan to be present in 50,000 GT outlets covering 80 towns of India 22 Brand Talk IRIS to add 5 more EBO’s in their retail network by end of next fiscal 24 Packaging Design Impact, Consistency And Global Appeal 26 Retail Analysis Organised retail is a tool of social change: Paco Underhill 28 In-Store Experience USHA enhances shopper experience in its stores 30 In-Store Asia 2018 EuroShop enters Indian retail market with In-Store Asia 2018 32 Shopper Marketing Creating A Seamless Brand Story: 34 POPAI UK & Ireland Awards 2017 36 New Material Palram introduces multilayered PVC sheets for sign and display applications 52 Coming soon at In-Store Asia 2018 54 Resource 62 Calendar 66
Point of Purchase Magazine Description:
Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.
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