Point of Purchase Magazine - January 2020
Point of Purchase Magazine - January 2020
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In this issue
INDIA'S ONLY MAGAZINE ON SHOPPER & IN-STORE MARKETING
Mission 2020 : The Industry Outlook
2019 brought with it a slew of uncertainties with the year ending on a note of tentative hope and expectations. For the POP industry, the year unfolding before us could be a turning point, given the way the retail dynamics are shifting and given the rising needs for solutions that can help bridge the gaps in customer connect, experience, data analysis and back-end retail operations. Point of Purchase reached out to industry players to get their take on what they have in-store for 2020 and how they expect the year to pan out for them. Read on as they share their expectations and plans for 2020.
‘OMNICHANNEL WILL BE A MAJOR CUTTING EDGE FOR PRESTIGE'
TTK Prestige, India’s largest kitchen appliances brand, opened the doors of its first flagship store in Goregaon, Mumbai, with an investment of INR 2.5 crore. The new 2,700 sq ft Prestige Xclusive store, focuses on offering exclusive shopping experience allowing customers to touch and feel the products. With 700 products in 27 categories under one roof, the new store is said to be one of the largest in the country. In an exclusive interview with K.G George, Vice President Retail and Emerging Business, TTK Prestige, talks about the new store, its future plans and the challenges in the retail space. Read on.
WHY THIS PUNE QSR IS ON A ROLL…
Rolls Mania, the Pune-based quick service restaurant (QSR), has over 100 outlets across the country and caters to about 2.5 lakh orders every month. As of May 2019, the company sold about 13,000 rolls everyday – 70-80% of them home delivered. In a special interaction with Point of Purchase, Puneet Kansal, Founder at Rolls Mania, shares his thoughts on what makes Rolls Mania different from its peers and the challenges faced by the food industry.
‘NEIGHBOURHOOD STORES ARE CATCHING UP'
Even in a digital-enabled shopping environment, customers prefer purchasing a home appliance in their neighborhood store, for reasons like personal rapport and after-sale service, says S Subramanian, MD, Preethi Kitchen Appliances, in a chat with Point Of Purchase.
RETAIL TECH PICKS FROM 2019: A ROUND-UP
Technology is fast emerging to be the game changer in retail. While this has been increasingly becoming evident in the last few years, what is interesting is the variety of applications and usages of technology in retail with a whole eco-system of technology solution providers emerging, catering to a plethora of retail needs. We at Point Of Purchase have been consistently featuring many of these technology players this year, and in the process highlighting the opportunities and possibilities with technology to improve efficiency, shopper experience and brand presence in store. Here is a round-up of what we covered this year and in the process try to pick out some key trends.
‘BIGGEST CULTURAL REVOLUTIONS IN RETAIL ARE BROUGHT ON BY TECHNOLOGY'
Arizona-based AIdriven supply chain management platform provider JDA Software, which provides end-toend solutions spanning supply chain and retail planning, execution, delivery and workforce management, has recently appointed Umesh Gaur as Managing Director of JDA Software’s Center of Excellence (CoE) in India. In his new role, Gaur will be responsible for providing leadership to the two CoEs in Bengaluru and Hyderabad, and continue to be instrumental in interacting with regional customers underlining the JDA value proposition from the sales cycle through to delivery and implementation. In an exclusive interview with Point Of Purchase, Umesh Gaur talks about how the company is solving some real-time problems for some of the biggest retailers around the globe.
‘MALLS CREATE INTANGIBLE EXPERIENCES & MEMORIES'
DLF Mall of India became the first mall in the world to be accredited with a “LEED Platinum” certification from United States Green Building Council (USGBC) under Existing Building Operation and Maintenance category (EBOM). The green certification is awarded to buildings, homes and communities that are designed, constructed, maintained and operated for improved environmental and human health performance. In an interview with Point of Purchase, Manish Mehrotra, VP and Centre Head, DLF Mall of India, shares his take on how malls can reinvent themselves and why they are here to stay despite the e-comm wave.
EXPLORING OPPORTUNITIES IN THE LUSH GREEN TEA COUNTRY
In the last few years, Sri Lanka has become synonymous with tourism, political peace finally lifting the veil off its scenic beauty. After many years of civil war and political strife, Sri Lanka is indeed emerging as an important tourist destination, with many global brands making their presence in the country. Here’s a look at the retail scenario in this beautiful island scenario and the opportunities it presents.
Point of Purchase Magazine Description:
Publisher: VJ Media Works Pvt Ltd
Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.
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