Point of Purchase - December 2017

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Category Focus - Mobile Handset The New Ways of Retailing Mobile Handsets 8 Industry Focus GST & The POP Industry 14 In-Store Activation Britannia Good Day entices shoppers with ‘Festival of Smiles’ in-store activity 16 POP Parade 18 GT Focus We plan to be present in 50,000 GT outlets covering 80 towns of India 22 Brand Talk IRIS to add 5 more EBO’s in their retail network by end of next fiscal 24 Packaging Design Impact, Consistency And Global Appeal 26 Retail Analysis Organised retail is a tool of social change: Paco Underhill 28 In-Store Experience USHA enhances shopper experience in its stores 30 In-Store Asia 2018 EuroShop enters Indian retail market with In-Store Asia 2018 32 Shopper Marketing Creating A Seamless Brand Story: 34 POPAI UK & Ireland Awards 2017 36 New Material Palram introduces multilayered PVC sheets for sign and display applications 52 Coming soon at In-Store Asia 2018 54 Resource 62 Calendar 66