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Campaign Middle East Magazine - May 3, 2015
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In this issue
Presence is a big deal in our business. With everything
becoming increasingly virtual, intangible and even
ephemeral at times, it is good to make people feel a
physical nature to your brand. Ask any bank CEO about
online banking and they will tell you it could never replace
branches altogether. This is not because of transactional
demands but because of what they would describe to you
as ‘click and mortar’ – a virtual ecosystem that is echoed
in a physical state and which makes customers feel that
the thing is for real.
Campaign Middle East Magazine Description:
Campaign ME is the Middle East edition of the UK’s leading magazine for the advertising and media industry.
Our aim is to champion creativity and best practice and to act as a constructive forum for debate in the midst of an ever-evolving media landscape.
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