Campaign Middle East Magazine - September 28, 2014

In this issue

In this issue:

SMG MENA's Nicolaas Langereis reflects on every brand wanting to do 'an Oreo' on social media, and explains why they should stay true to their DNA. Authors of 'Remember Those Great Volkswagen Ads' Alfredo Marcantonio and John O'Driscoll pick their favourite lesser known executions from the iconic brand for Campaign readers. Elsewhere, JWT's Ramsey Naja offers valuable advice to creatives negotiating for IPs. Du's VP of brand development Ash Banerjee quits to explore 'a first in the region'. We delve deep into whether online advertising has an image problem. And in the media debate, we gather perspectives from MBA's Toby Ruddock and VivaKi's Amer El Hajj on the trend of 'Under-cutting' to win or retain business in the region. The big interview features BBDO's global boss Andrew Robertson, in a candid chat with Campaign.