Campaign Middle East Magazine - June 14, 2015

In this issue

All things considered, I don’t think advertising is as frustrating
as some of us like to paint it. In fact, I believe it
depends on your psychological make-up but also on your
point of view. In unsuccessful instances, be it failed pitches
or great ideas turned into vanilla-beige crossovers etc, you
could see your vain efforts as Braveheart-esque ventures
into ultimately painful territory, Quixotian attacks against
stubborn windmills or sad reflections of how the world
doesn’t understand your genius.....