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BW Businessworld Magazine - November 15, 2025

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In this issue

INDIA’S LEADERSHIP parameters are being rejigged with a special
emphasis on performance. Performance in turn, is today powered as
much by personal resilience as professional capability. As business
cycles tighten, technology accelerates and expectations expand, the
leaders who thrive are those who combine clarity of mind, physical
stamina and emotional steadiness. Wellness is no longer a lifestyle
choice but a defining leadership competency, and is increasingly
becoming a national imperative.
This issue brings that shift into sharper focus through the Right
Shift’s Fittest 40 above 40 initiative, in association with ITC and BW
Businessworld, highlighting leaders who embody discipline, balance
and purpose. Their journeys reveal that endurance and consistency
are as critical to leadership as strategy and foresight. Alongside
them, voices from multiple domains reinforce how fitness, nutrition,
attention and emotional strength are now essential tools for building
resilient organisations and a stronger India.

THE SHAKY LADDER: WHY INDIA'S SOCIO-ECONOMIC CLIMB FAILS TO RISE

INDIA IS FOND OF TELLING a success story.

4 mins

Time to Level-up Indian Agri-Exports

INDIA STANDS AT A pivotal juncture in agricultural trade.

4 mins

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

3 mins

What If There Was No Delhi Metro?

LATE SEPTEMBER, I had to attend a meeting at the Rajiv Gandhi Cancer Institute (RGCI) in Rohini (West Delhi).

4 mins

The Human Edge of Modern Leadership

THAT QUARTERLY review was unforgettable. Charts gleamed on the screen, ratios shone brightly, and every metric celebrated success.

3 mins

Pet Peeves

A RAGING DEBATE between dog-rights supporters and those worried about the menace posed by stray-dogs filled much print-media space and TV time over the last year or more, finally reaching the highest court.

2 mins

MARKETING PLANS IN THE BLITZKRIEG AGE

POST WORLD WAR I, the French built the Maginot Line, a series of defensive walls, as protection against future attacks.

3 mins

The Courage to Hold Two Truths

Why the strongest leaders don't choose sides but learn to hold competing truths without losing clarity or momentum

3 mins

KILL THE INVISIBLE MONSTER 'ENVY'

ONE OF THE MOST evergreen moments in my childhood was renting a bicycle over the weekends and learning to ride it.

3 mins

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

2 mins

SCALING NEW HEIGHTS

From a startup to a listed PropTech leader in just six years, what has fuelled JUSTO'S remarkable growth story?

4 mins

SALIL PANIGRAHI LEADS THE SHIFT FROM EXTRAVAGANCE TO IMMERSION IN MODERN HOSPITALITY

As Co-founder and Managing Director of Atmosphere Core, SALIL has built a portfolio defined not by extravagance but by immersion

2 mins

BUILDING A FITTER INDIA

A movement redefining leadership, where fitness, emotional steadiness and inner discipline are emerging as core markers of decision-making across India's leading sectors

3 mins

INDIA'S HEALTH-DRIVEN BUSINESS LEADERS

The inaugural Right Shift Fittest 40 above 40 Awards, in partnership with BW Businessworld, recognised leaders who exemplify the balance between success, fitness and holistic wellbeing Team BW

2 mins

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

3 mins

Balancing Risk, Relevance & Responsibility

Industry leaders discuss how bold ideas, calculated risks and audience relevance are shaping modern marketing strategies and driving brand engagement

2 mins

THE MARKETING VANGUARD

The 2025 BW Top 100 Marketers list captures how marketing now drives business strategy, with FMCG, auto and tech leading, wellness rising, and women taking a significantly larger share of leadership

1 mins

DESIGNING INDIA'S NEXT CREATIVE LEAP

Chandrika Deb, Country Manager - India, Canva, is driving a deeply local strategy that strengthens India's design community, accelerates Al adoption and expands visual creativity

1 mins

FROM MILEAGE TO MEANING

Leading Maruti Suzuki India's marketing transformation, Banerjee blends legacy and innovation to engage India's new-generation car buyers

1 mins

CMO AS THE CHIEF GROWTH ARCHITECT

For Gunjit Jain, Executive Vice President - Marketing at Colgate-Palmolive India, marketing is not a balancing act between long-term brand equity and short-term ROI, it’s a matter of strategic clarity.

1 mins

THE CONSUMER CONNECTION

When you're responsible for brands that touch 5 billion lives globally, one-size-fits-all simply doesn't work.

1 mins

BLENDING BEAUTY, PURPOSE, COMMUNITY

Today's beauty consumer is curious, expressive and constantly evolving—and that's exactly what inspires Priyanka Puri, Senior Vice President – Marketing, Hygienic Research Institute (HRIPL). “Exploration is the hallmark of today's beauty consumer, and that's a good thing. It keeps brands on their toes and pushes us to innovate constantly,” she says.

1 mins

BETTING ON SPEED & VALUE

In the high-stakes game of festive season marketing, Rajiv Dubey, Vice President - Marketing at Dabur India, has been playing a different hand this year.

1 mins

THE OMNICHANNEL EVANGELIST

For Zoher Kapuswala, Marketing Head - Indian Subcontinent at Ferrero India, the modern marketer's world is both complex and exhilarating.

1 mins

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

1 mins

THE DATA PRAGMATIST

At a time where marketers are drowning in analytics dashboards and consumer insights, K Ganapathy Subramaniam, CMO, LT Foods, is calling for a timeout. “I hope the myth that we need more data today about our consumers will die immediately,” he says with conviction.

1 mins

AUTHENTICITY IN AUTOMATION

In the cacophony of voices either evangelising or de-monising artificial intelligence, Aniruddha Haldar cuts through with refreshing clarity.

1 mins

MARKETING'S TOUGHEST TRADE-OFF

For Jaswinder Sodhi, Head - Customers, Digital & Marketing at HSBC India, marketing isn’t merely about metrics, it’s about meaning.

1 mins

MAKING INVESTING MORE HUMAN & INTELLIGENT

In the fast-evolving world of financial services, Puneeth Bekal, EVP & Chief Marketing Officer, HDFC Securities, stands at the intersection of trust, technology and storytelling.

1 mins

MAKING INSURANCE PERSONAL

Sai Narayan, Chief Marketing Officer, Policybazaar, has had a clear vision always to transform a low-engagement category into one that connects deeply with human emotion.

1 mins

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

1 mins

HUMAN HEART OF ARTIFICIAL INTELLIGENCE

Marketing campaigns walk a tightrope between impact and controversy, but few CMOs face the test Arjun Bhatia encountered two years ago.

1 mins

DRIVING PERSONALISATION, TRUST, INNOVATION

In an age where attention spans are shrinking and choices are multiplying, Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, believes meaningful engagement begins with understanding.

1 mins

EXPERIENCE BEYOND TRANSACTIONS

At the helm of Magicbricks' marketing, Prasun Kumar is transforming how Indians perceive and pursue their dream homes. While digital platforms often push for short-term performance marketing, Kumar balances measurable conversions with enduring brand equity.

1 mins

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

1 mins

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

1 mins

LEADING WITH OPENNESS

For Sunil Narula, Senior Vice President - Sales & Marketing at Panasonic Life Solutions India, the rise of AI hasn't redefined marketing overnight, it's made the role of a CMO far more fluid, curious, and humble.

1 mins

ELEVATING INDIA'S HOME-GROWN SMARTPHONE STORY

When Puravansh Maitreya took on the role of Head - Marketing at Lava International, he stepped into a smartphone market defined by rapid change, intense price competition and discerning consumers.

1 mins

STAYING TRUE TO BRAND NARRATIVES

In the fast-evolving FMCG landscape, Abhishek Kumar Srivastava, Vice President – Marketing, Piramal Consumer Healthcare, believes the key lies in following the consumer while staying true to the brand’s narrative.

1 mins

CHAMPIONING THE POWER OF EMOTION

In a world dominated by data, algorithms, and analytics, seasoned marketer Ajay Dang believes the true art of marketing lies not in numbers but in narratives.

1 mins

FORGING PURPOSE, PRIDE, PROGRESS

Emotion and purpose aren't limited to traditional consumer brands and are intrinsic even to a product as foundational as steel, believes Tarun Jha, Head - Marketing, JSW Steel.

1 mins

PURPOSE AS THE NEW COMPASS

Every brand needs a reason to exist beyond profit, and for Siddhartha Butalia, Chief Marketing Officer, Air India Express, that reason is purpose. It's what defines a company's character, shapes its culture and builds the trust that keeps customers coming back.

1 mins

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

1 mins

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

5 mins

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

4 mins

NETSUITE'S INDIA RESET

AI-led automation, local data centres and SME- focused simplification are reshaping NetSuite's strategy for one of its most complex growth markets

3 mins

"India is a core demand market with long-term potential"

AMITSUXENA, who leads NetSuite across Asia, speaks about India's rising influence in the company's strategy

3 mins

"A Nation Can Only Prosper With Its People, Not Despite Them"

In a candid conversation with Rohit Chintapali on the sidelines of the second edition of Manotsava - National Mental Health Festival, author and famed philanthropist ROHINI NILEKANI reflects on India's development journey and shares why true progress depends as much on mental well-being as on economic growth. She urges founders and leaders to build a culture of respect, balance, and purposeful giving. Excerpts

4 mins

COMPACT. PREMIUM. ELECTRIC

The VOLVO EX30 redefines urban elegance with its clean design, quiet confidence, and performance that's as sustainable as it is spirited

6 mins

Of a 'Spiritually Conscious Being with a Yogic Past'

Amidst the plethora of tomes on Prime Minister NARENDRA MODI, arrives lawyer BERJIS DESAI'S perspective of a mystical being in a very temporal position. \"Desai's interpretive frame-that Modi is an instrument of divine design - is both the book's unique strength and its conceptual risk,”

3 mins

Grid Resilience Is India's New Currency

N. VENU on India's unified grid, energy security and climate finance reforms, and how these define true resilience for COP30

2 mins

Read all Stories from BW Businessworld

BW Businessworld Magazine Description:

Publisher: BW-Businessworld-Media-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

BW Businessworld is a fortnightly magazine that has been published since 1975. It is one of the most popular business magazines in India, and it is known for its in-depth reporting and analysis of the Indian business world. It also features interviews with leading business leaders and entrepreneurs. It's a guide to the ever-changing business landscape.

In every issue, you'll find:

* In-depth analysis: Get the latest insights on the big trends that are shaping the business world.

* Expert interviews: Hear from the thought leaders who are shaping the future of business.

* Case studies: Learn from the successes and failures of other businesses.

* Industry reports: Get the lowdown on the latest developments in your industry.

* And more: BW Businessworld also features articles on a variety of other topics, such as leadership, innovation, and technology.

BW Businessworld is a must-read for anyone who wants to make sense of the business world. It is the only magazine that provides comprehensive coverage of the latest trends and insights, from the perspective of the world's leading business thinkers.

Subscribe today and stay ahead of the curve!