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BW Businessworld Magazine - September 20, 2025

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In this issue

REFORM IS RARELY a single act. In this issue, we bring together two
powerful stories of change that capture the spirit of India’s economic
transformation. The first is Bihar’s attempt to recast itself from a
state long burdened by identity-based politics into one aspiring to
be business-ready. The second is the rollout of GST 2.0, a reset of the
country’s indirect tax regime that promises to give a renewed spurt
to consumption, encourage compliance with the laws of the land and
spur growth.

Cracks in the Glass Ceiling

Ad giant WPP signals a future shaped by women leaders, cultural fluency, and Al mastery

2 mins

Imagining the World as a Community of Trust

WHAT HOLDS A society together? For centuries, the answer has oscillated between force and law, markets and power, contracts and coercion.

3 mins

Creating a Flat World

THE WORLD IS FLAT”, the bestseller penned by Thomas Friedman, apparently draws its title from a conversation between the author and Nandan Nilekani. While the ancients too believed that the world was flat, in today's world it means that the competitive playing field between advanced and emerging economies is levelling and—thanks to technology—location no longer matters. An outstanding example of this is India's IT industry.

2 mins

The Missing Socks

I STILL REMEMBER THE DAY I ARRIVED in Jaipur to deliver a keynote speech. It was for the leadership team of a large financial institution, and I was quite looking forward to it. I had done everything right. Left home early enough, reached the airport on time for an early morning flight, reviewed my notes while on board, landed and checked into the hotel. I even had time for a quick shower before my session. I polished my shoes, got dressed, slipped on my favourite jacket, and then sat down to wear my shoes. And I froze. I had forgotten to pack a pair of socks.

2 mins

Why Don't We Communicate Properly?

RECENTLY, a veteran columnist with a leading pink paper, wrote that passengers are miffed with the airlines because the staffers - both in-flight and ones on the ground - just don't communicate clearly in case of flight delays. Actually, most of the time, they disappear from the scene! The column may seem politically incorrect right now when the national carrier is under unprecedented pressure, but she made a valid point.

2 mins

The Psychology of Corporate Collapse

CORPORATE FAILURES ARE often told as stories of poor bets, regulatory oversights, or operational mistakes. Yet beneath the spreadsheets and boardroom plans lies a much more revealing story: the psychology behind collapse. Companies are not machines. In fact, they are living entities, shaped by the drives, defences, and distortions of the people who lead and live within them. When a corporation fails, it is not only a financial loss but also a sign of the darker side of human psychology playing out on a collective stage.

3 mins

THE TRUE PRICE OF HOSPITAL CARE

Beyond bills and bed charges lie the hidden costs of safety, innovation, and infrastructure that shape healthcare pricing

3 mins

Unlocking the Next Wave of MSME Growth

How venture capital is reshaping MSME funding, reducing reliance on debt, and enabling faster, innovation-led growth across India

2 mins

FESTIVE MARKETING FINDS NEW FAVOURITES

Brands are increasingly moving beyond Diwali and Dussehra to invest in regional festivals, as rising regional spending, cultural depth and vernacular media unlock new opportunities for hyper-local consumer engagement and long-term brand affinity

4 mins

Every Advertiser Needs Incremental Reach

CRITEO'S Todd Parsons, Chief Product Officer & President of Performance Media, and Melanie Zimmermann, General Manager of Global Retail Media, on agentic AI and why India represents the epicentre of this transformation

3 mins

India Now Tourism Australia's Fifth-largest Market

Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling

3 mins

The Making of India's 'Quick Economy

Urban India is entering a defining moment in its consumption journey, the second wave of speedy doorstep services. The first wave is now part of everyday life. Quick commerce apps have changed how people stock up on groceries and purchase medicines or electronics. In just a few years, convenience stopped being 'optional' and speed has become the norm.

3 mins

“We Aim to Achieve Net-zero by 2035”

Tech Mahindra's Chief Sustainability Officer, SANDEEP CHANDNA, explains the company's SBTi-validated roadmap, targeting deep emission cuts and climate-resilient growth well before India's 2070 goal

3 mins

“We Envision a Decarbonised Footprint”

JUHI GUPTA, Director of Sustainability, Tetra Pak South Asia, says the food packaging major is embedding climate action, ESG accountability, and circularity into its global operations

2 mins

"From CNG TO LNG: THINK Gas Bets On Clean Growth"

In an interaction with BW Businessworld, ABHILESH GUPTA, Managing Director & CEO of THINK Gas, outlines expansion plans and investments to align with India's net-zero ambitions

2 mins

BIHAR BETS BIG ON INDUSTRY: New Investment Package Aims to Unlock ₹5 Lakh Crore in Opportunities

With the launch of the Bihar Industrial Investment Promotion Package 2025 (BIIPP 2025), the state government has set the stage for a dramatic shift in its economic landscape. Designed to attract large-scale investments and create one crore jobs, this package positions Bihar as a serious player in India's industrial growth map.

3 mins

FROM VILLAGES TO VENTURES: Bihar's Bold Push for MSME Growth

With new MSME policies in place, Bihar is emerging as one of India's most dynamic states for micro and small enterprises

3 mins

BILLION-RUPEE BETS & BOTTLENECKS

India's bold push to become a global semiconductor hub is gathering momentum, but gaps in infrastructure, certification, and ecosystem readiness remain the biggest test

4 mins

INDIA'S STEEL SURGE

India's steel industry is booming, yet battling imports, costs, and sustainability challenges. Can this momentum fuel long-term growth and create global dominance?

5 mins

THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE

Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible

3 mins

"THE PARTNERSHIP BETWEEN MODIJI AND NITISH KUMAR IS BIHAR'S BIGGEST ASSET"

Bihar's Deputy Chief Minister and Finance Minister SAMRAT CHOUDHARY opens up about his tumultuous entry into politics, the role of CM Nitish Kumar in reshaping Bihar's trajectory, and the ambitious plans the current government has to transform the state into a hub of industry, infrastructure, and opportunity. From the scars of imprisonment in his youth to the challenge of creating jobs for millions, Choudhary paints a detailed picture of where Bihar has come from, and where he believes it is headed. Excerpts from a wide-ranging interview with BW Businessworld's RUHAIL AMIN

5 mins

"BIHAR'S ADMINISTRATION IS COHESIVE, MY SUCCESSOR IS DYNAMIC AND EFFICIENT"

Amrit Lal Meena, Chief Secretary of Bihar, is on the verge of demitting office, but instead of dwelling on titles or power, he looks back on a journey of service, reforms, and change

4 mins

BIHAR IS POISED TO LEAPFROG IN 2025

The last decade has been about laying the building blocks, while the coming six months are expected to bring a stronger thrust in industrialisation and urbanisation

4 mins

BIHAR'S TORCHBEARER: NITISH KUMAR AND THE POLITICS OF PROGRESS

The Bihar CM remains what he has always been: the reluctant alchemist of Indian politics, who took a state written off as hopeless and helped it rediscover its hope

3 mins

TRAILBLAZING TITANS

These Bihar-born leaders have built conglomerates, created enduring impact, disrupted industries, and left an indelible mark on India's economic landscape

3 mins

THE GST STIMULUS

From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?

8 mins

THE SAVINGS DRIVER

New GST rules slash auto taxes to 18 per cent and 40 per cent, keep EVs at 5 per cent, boosting affordability, clarity, and festive-season savings

3 mins

HEALTH MADE LESS TAXING

GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide

3 mins

Apple's Retail Run in India

Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth

4 mins

FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences

In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.

3 mins

IT'S ALL IN THE KICKS

A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market

4 mins

THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS

Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency

3 mins

"EVERY WORD CARRIES A HIDDEN JOURNEY"

Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with

4 mins

CAREER TIPS FROM A CORPORATE WORKSHOP

The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful

3 mins

WHAT TEACHERS NEED TO LEARN & UNLEARN

At the BW Education School Leadership Summit, school principals shared notes on the new pedagogical approaches, the evolving role of technology, and emphasis on wellbeing

5 mins

GST Reset Explained

Niranjan Hiranandani on how the GST rationalisation is a structural reset for India

2 mins

Read all Stories from BW Businessworld

BW Businessworld Magazine Description:

Publisher: BW-Businessworld-Media-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

BW Businessworld is a fortnightly magazine that has been published since 1975. It is one of the most popular business magazines in India, and it is known for its in-depth reporting and analysis of the Indian business world. It also features interviews with leading business leaders and entrepreneurs. It's a guide to the ever-changing business landscape.

In every issue, you'll find:

* In-depth analysis: Get the latest insights on the big trends that are shaping the business world.

* Expert interviews: Hear from the thought leaders who are shaping the future of business.

* Case studies: Learn from the successes and failures of other businesses.

* Industry reports: Get the lowdown on the latest developments in your industry.

* And more: BW Businessworld also features articles on a variety of other topics, such as leadership, innovation, and technology.

BW Businessworld is a must-read for anyone who wants to make sense of the business world. It is the only magazine that provides comprehensive coverage of the latest trends and insights, from the perspective of the world's leading business thinkers.

Subscribe today and stay ahead of the curve!