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BW Businessworld Magazine - June 14, 2025

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In this issue

EVERY SO OFTEN, a sector that has long remained stable begins to show
signs of a drift – subtly at first, then irrevocably. India’s paint industry,
for decades considered a safe, high-margin business driven by brand
trust and distribution strength, is now finding itself amidst a turbulent
transformation. This is the story we unpack in our cover feature in this
issue.
Once the undisputed turf of a few legacy players, the decorative paints
segment, estimated at Rs 72,000 crore, is being disrupted by powerful new
entrants. Grasim’s aggressive entry, along with Birla Opus and JSW Paints’
recent moves, including a reported acquisition, is reshaping the contours of
this market. With pricing wars intensifying and profit margins narrowing,
even industry giants like Asian Paints are reassessing their strategies. The
impact is not just financial. Legal and regulatory scrutiny is intensifying,
operational risks are rising, and the shift in consumer behaviour towards
value-for-money offerings is challenging premium positioning. Yet,
despite the pressures, most players are expanding capacity, offering a
complex picture of resilience, urgency and recalibration.

BW Businessworld Magazine Description:

BW Businessworld is a fortnightly magazine that has been published since 1975. It is one of the most popular business magazines in India, and it is known for its in-depth reporting and analysis of the Indian business world. It also features interviews with leading business leaders and entrepreneurs. It's a guide to the ever-changing business landscape.

In every issue, you'll find:

* In-depth analysis: Get the latest insights on the big trends that are shaping the business world.

* Expert interviews: Hear from the thought leaders who are shaping the future of business.

* Case studies: Learn from the successes and failures of other businesses.

* Industry reports: Get the lowdown on the latest developments in your industry.

* And more: BW Businessworld also features articles on a variety of other topics, such as leadership, innovation, and technology.

BW Businessworld is a must-read for anyone who wants to make sense of the business world. It is the only magazine that provides comprehensive coverage of the latest trends and insights, from the perspective of the world's leading business thinkers.

Subscribe today and stay ahead of the curve!

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