CXO Insight Middle East - February 2019

في هذا العدد

Last month, I’d the opportunity to host a CIO roundtable on what is digital transformation is all about. For me, digital transformation is like that particular teenage problem – everyone is talking about it, but no one has actually done it. The real problem with this hottest buzzword in our industry is that it is very hard to define what digital transformation really entails. It means different things to different people, and we are still trying to pare the fat to reach a common definition. If you ask me, what we need to do is to separate the wheat from the chaff - digitisation and digital are two different things. If you automate an existing business process, it is digitisation, and on the other hand, digital is all about transforming the culture of an organisation.