CXO Insight Middle East - May 2024

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AI is swiftly transforming the ICT landscape, bringing unprecedented changes across industries. A recent Gartner survey highlights that GenAI has emerged as the most frequently deployed AI solution in organisations, surpassing traditional AI applications like optimisation algorithms and natural language processing. GenAI, exemplified by tools such as Microsoft’s Copilot for 365 and Adobe Firefly, is now the primary method for addressing AI use cases in organisations. This trend underscores AI’s growing integration into existing business applications, driving both innovation and efficiency. The ability to generate new content, automate processes, and enhance decision-making is redefining how businesses operate and compete.