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Channel Insights Middle East - Issue 17

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Channel Insights Middle East Description:

الناشر: Insight-Media-and-Publishing

فئة: Technology

لغة: English

تكرار: Quarterly

On behalf of Insight Media and Publishing, I am thrilled to introduce the debut issue of Channel Insights Middle East. We aim to be the region’s premier publication for everything related to the ever-dynamic partner business.

We strongly believe there is a gap in the market when it comes to quality content, actionable insights that can help define future operations, and true innovation on how market developments are reported about the ICT channel sector. Channel Insights Middle East will provide decision-makers with a revolving view of the increasingly digital landscape and offer perspectives on how regional partners can optimally leverage the new age’s opportunities.

في هذا العدد

The pace of artificial intelligence adoption across the Middle East has reached an inflexion point. According to IDC, AI spending in the Middle East, Türkiye, and Africa (META) totalled $4.5 billion in 2024 and is projected to reach $14.6 billion by 2028, driven by national digitalisation programmes, sovereign AI initiatives, and growing enterprise demand for automation and intelligent decision-making. Yet investment alone does not equal impact. McKinsey’s latest State of AI survey found that 88 percent of organisations now use AI in at least one business function, yet only approximately one-third report having begun to scale their AI programmes, with the majority still in experimentation or pilot mode. The gap is not one of ambition or capital; it is one of execution. Infrastructure is being built, models are being selected, and pilots are being launched. Yet the disciplines that drive success like strategy, data governance, security, and operational readiness, separate leaders from those that fall behind.