CXO Insight Middle East - March 2024

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Earlier this month, I was in Riyadh to attend LEAP, which has grown bigger and better since its debut three years ago. If this is a barometer of what is going on in the digital landscape of the Kingdom, LEAP cements KSA’s position as the largest IT market in the region. Held at a sprawling venue at Malham, some of the announcements made at the show have made the world sit up and take notice. Drawing close to 175,000 visitors over four days, around $11.9 billion in new investments were announced at LEAP, including a new AWS cloud zone and a data centre by Datavolt. IBM, which recently announced its plan to set up its regional HQ in the Kingdom, plans to invest $250 million in a global software development centre. ServiceNow will pump in $500 million to localise its services, and develop local talent. Dell Technologies will open a manufacturing and fulfilment centre, while HPE showcased servers made in Saudi Arabia at the show.