Entrepreneur - July/August 2017

Publisher: Entrepreneur Media Inc
Category: Business, Men's Interest
Language: English
Frequency : 10 Issues/Year
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Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company

Don’t Give the People What They Want? Beloved beer-maker Dogfish Head cut off sales of its runaway best-selling IPA on purpose. And the company is better for it. How to Bring Them Back for More Six entrepreneurs reveal how they turn first-time customers into repeat shoppers. Sell the Benefit, Notthe Whiz-Bang How a marketing shift created an entirely new customer base for Roomba, the robot vacuum cleaner. What’s Your Problem? An entrepreneur wants to add more diversity to his team—but it’s not as simple as it sounds.


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