In this issue

How Mom & Pop Shops Thrive
Everyone loves their local business...and here’s how they actually stay in business.

Brex’s $12 Billion Question
How a fast-growing unicorn finally figured itself out.
by LIZ BRODY

Bozoma Saint John – 'You Want to Be Well-Known'

Bozoma Saint John has been a high-profile marketer for the likes of Netflix, Uber, and Apple. If you want to succeed, she says, don’t be shy about marketing yourself.

5 mins

Where Did Your Brand Voice Come From?

Every company has a personality and a communication style. Here, the founders of six companies share how they figured out what their business should sound like.

2 mins

Choosing the Words That Can Change Your Company

Is it time to update your vision statement? A few words can shift how your entire organization thinks. Here's how I figured out the words that were right for us.

2 mins

What's Your Ghost Job?

It's one of your five jobs. And if you want to find meaning at work, you must identify all of them.

5 mins

The Sound of Social Silence

Do people ignore your social media posts? That might not be a bad thing.

2 mins

How One Mom & Pop Shop Expanded 2,500 Times

Jersey Mike's famously began as a single shop owned by a teenager. Now it's everywhere. How exactly does that happen?

10+ mins

HOW DAVID BEATS OUT GOLIATH

Can mom-and-pop shops truly compete against big-box behemoths and e-commerce giants? Yes, experts say—but they have to think and act truly local.

2 mins

Wrangling the Many-Headed Monster

For mom-and-pop business owners, just as inflation calms in one area of operations, it rears its head somewhere else. The best way to stay on top of it, experts Say, is to stay flexible.

3 mins

MAKE A PLAN AND STICK TO IT

Independent businesses are unique, so there’s no cookie-cutter formula for marketing, experts Say. It’s all about trying things out—but try things for long enough to really know if they're working.

2 mins

The $12 Billion Question

Brex was a fintech unicorn that grew too fast and nearly imploded. To turn it into the multibillion-dollar company that it's become, its founders had to step back and ask: \"What do we do, and who are we for?\" Finding those answers wasn't easy.

10+ mins

A Sweet Scoop of Success

Want to open 15 units in 15 years? Follow the playbook of Primo Partners-Ben & Jerry's only Black-owned multi-unit franchise group.

3 mins

Give Yourself Some Grace

Franchising isn't always easy-but if you acknowledge when you're doing the best you can, the way Weed Man CEO Jen Lemcke has, then everything will be okay.

3 mins

Read all stories from Entrepreneur US

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