In this issue

Business Is Personal. But How Personal?
Lewis Howes has built a massive (and massively lucrative) personal brand. How? By opening up to his fans—and finding the parts of him most useful to them.
by JASON FEIFER

The 10 Rules of Personal Branding
Hard-earned lessons from people who built loyal audiences..

Why This? Why Now? Why You?

You don't need expertise to disrupt an industry. You just need good answers to those three questions. That's how Naveen Jain, founder of medical testing company Viome, has built his legendary career.

6 mins

What's Your Big Idea?

As a leader, you're supposed to have "vision"-but how do you articulate it and rally others around it? Here, six leaders share their philosophies.

2 mins

Your Personal Brainstorm

Need to sort out your thoughts? Steal a page (literally) from Nikhita Singh, cofounder of Artificial. Here's how.

3 mins

What You Don't Learn on Wall Street

As a corporate attorney, I knew how to get results. But when I launched DIBS with influencer Courtney Shields, she taught me that my way wasn't the only way.

2 mins

Bye-Bye, Marketing Dollars?

When economies go south, so do marketing spends. But that might not make sense for you.

2 mins

The Business of Getting Personal

Lewis Howes has built a massive (and massively lucrative) personal brand by getting very personal with his audience. What's the secret? Don't be afraid to rewrite your story, over and over.

10+ mins

10 Rules for Building a Personal Brand That Lasts

We asked 10 people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal brands.

9 mins

THEY'RE GOING TO KILL ME

Two decades ago, OMAIR TARIQ survived a nightmare that left him with deep trauma. But the ordeal also gave him a ravenous drive to succeed. And he funneled that ambition into founding a billion-dollar business.

10+ mins

'I Am Strong Enough'

Not sure you can take on a new challenge like franchising? Shea Coleman has advice she learned from the military: You've got this.

2 mins

The Expansion Plan Man

Yogurtland's founder doesn't just open new units. He opens new food concepts, too. Here, Phillip Chang explains how to grow by expanding your mission.

2 mins

What It Takes to Be the Best

Every issue, we ask a franchisor: Who's a top-performing franchisee, and what are they doing right? This time, meet Nir Katularu of Painting with a Twist.

2 mins

Life Is Short

In the early days of my first startup, PlanGrid, our cofounder Antoine Hersen-who was only 29 at the time-died of cancer. We lived and worked from a house in Sunnyvale together, and he programmed until his last days.

2 mins

Read all stories from Entrepreneur US

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