In this issue

Keep Being Quirky
Zooey Deschanel has learned that whatever sets you apart is what people will praise and criticize, in equal measure. That should be your guiding compass.
by LIZ BRODY

The Science Behind an Inspiring Quote
Want to write something that will stick in people’s brains? There’s a real method to it.
by BRITTA LOKTING

Be More Useless
“Creativity guide” Peter M. Krask says many worthwhile creations are worth very little, for a long while.
by JASON FEIFER

Run the Right Experiments

Are you building the things your customers desire? It all starts by building a system of experimentation, says GoDaddy CEO Aman Bhutani.

5 mins

Are You OK?

Mental health has become a critical conversation, but how can leaders truly walk the walk? Here, six founders share experiences that showed them the way.

3 mins

An Influencer for Every Industry

How can you become a leading voice in your space? Ask five people who did it, and transformed their careers in the process.

4 mins

Leading the Smart Appliance Revolution

Thermador and the future of kitchen tech.

2 mins

How Many People Does It Take to Infuse a Marshmallow?

Sometimes, the simplest problems are the most complicated to solve-but also the most worthwhile.

2 mins

Need a Good Strategy? Get Emotional!

We often pretend that strategy is cold, hard, and based solely on data. But it's not. And we make better decisions when we embrace that.

4 mins

Don't Choke

Too often, when the big moment arrives, we overthink and underperform. But a cognitive scientist says the key to countering performance anxiety is reframing our physical sensations.

3 mins

Wait! Did Anyone Tell the Customers?

Our biggest fail at my company Calibrate was around communication. But it taught me that trust is the only foundation worth building on.

3 mins

Tech Up for Summer Hours!

These smart designs let you work outside (hot coffee, no bugs), crank up the tunes, and hit the road!

2 mins

When to Pay for Experts

Lawyers, accountants, web developers, and other experts are important for your businessbut you may be spending too much on them.

2 mins

Zooey

Zooey Deschanel has gotten her share of shade for not blending in. But that's exactly the quality you need to thrive, she says-and she credits it with powering her as a comedic actress, singer, and cofounder of multiple companies.

10+ mins

INSPIRATION IS TERRIFYING

Doubt is part of any creator's process, but our revulsion to change and uncertainty runs deep. Research shows that to move past it, we must get comfortable with stepping into the void.

9 mins

MAKE ROOM FOR USELESSNESS

Entrepreneurs want to make useful things. But what if that holds us back from truly inspired ideas?

4 mins

What's It Like Working A Four-day Workweek?

It's inspiring, say three leaders whose companies are doing it. But that doesn't mean it's easy.

9 mins

Read all stories from Entrepreneur US

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