In this issue

The Next Generation Has Solutions - Seventeen founders in their 20s who are rethinking industries and fixing problems for a coronavirus changed world.

Why Can't We Act Faster?

Companies are often resistant to change…until a crisis like COVID-19 forces them to think differently. Here’s why we’re so bad at making changes before we have to.

5 mins

The Beauty of Being an Outsider

Senreve is a luxury fashion brand, but it wasn’t created by luxury fashion insiders. Here’s how its founders came to dominate a very insider-driven industry.

2 mins

How Fast Should You Grow?

Investors wanted SpotHero to grow rapidly, but its CEO had a different vision. He wanted to beat his competitors… by moving slower than they did.

3 mins

The Future of DTC Is…Boring?

Brandless was a hot company with a bad business model, like many of its direct-to-consumer peers. Now it’s back as a quieter company focused on slower growth. Is this what DTC needs?

5 mins

Are We Productive, or Just Busy?

Not everything your team does will push your business forward. Here’s how to refocus that time and energy—and get on a path toward long-term success.

3 mins

Building the Future

What does it take to create change? Just ask these 17 founders, all age 27 or younger, who are doing it every day.

10+ mins

HOW TO OWN A CULTURAL MOMENT: WITH PERSONALITÉ

YES WAY ROSÉ began life as a playful Instagram account. Now it’s one of the buzziest wines in America. What happened? It’s a case study in spotting the cultural moment before it explodes…and giving it a voice.

10+ mins

There Is beauty in These Dark Times

I have suffered, both personally and as an entrepreneur. I have been the target of racism and nastiness. But I have also learned to see hopefulness— because these are not just times of darkness. They’re times to make things better.

6 mins

How to Win Friends and Influencer People

SHAUN NEFF builds the hottest brands for the hottest people, including Kendall Jenner, Shay Mitchell, and Millie Bobby Brown. His secret to creating a hit: It’s all about the vibe.

10+ mins

STOP TALKING ABOUT Empathy AND START ACTING ON IT

Consumers say they prefer buying from empathetic brands. Employees say they want to work for empathetic brands. Companies put “empathy” high up on their list of values. So why aren’t we seeing more empathy?

10+ mins

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