In this issue

Why is the big corporation so reviled?

However dearly people have held them, small businesses have long since been left behind. Their distinguishing characteristic – size – is an insurmountable handicap. Businesses thrive when they are productive, competitive and innovative. All these are beyond small businesses because they lack scale.
However, the champions – large corporations – are the objects of almost universal scorn. They have been the cause of a series of high profile scandals. But not every big business is guilty. In fact, the vast majority of them create high quality jobs, provide a global competitive edge to Sri Lanka and contribute taxes.
All over the world, the reason for the disparity is identical – smaller the firm, the lower the productivity. A family farm or small factory is a hopeless occupation and even with the preferential and low income tax of 16% instead of the standard 24%, these businesses have no future. Worse still, misaligned incentives like low taxes, subsidies and eulogizing small businesses has the chilling effect of artificially prolonging their existence at great cost to the rest of the economy.
If policy shifts towards providing a level playing field, small businesses will be in for hard times. If they stay in the shadows they will be slowly eased out of supply chains. Their only shots at longevity are consolidation or attracting capital and scale – both tough asks for a small firm.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.