Category Focus - Mobile Handset
The New Ways of Retailing Mobile Handsets 8
Industry Focus
GST & The POP Industry 14
In-Store Activation
Britannia Good Day entices shoppers with ‘Festival of
Smiles’ in-store activity 16
POP Parade 18
GT Focus
We plan to be present in 50,000 GT outlets covering
80 towns of India 22
Brand Talk
IRIS to add 5 more EBO’s in their retail network
by end of next fiscal 24
Packaging Design
Impact, Consistency And Global Appeal 26
Retail Analysis
Organised retail is a tool of social change:
Paco Underhill 28
In-Store Experience
USHA enhances shopper experience in its stores 30
In-Store Asia 2018
EuroShop enters Indian retail market with
In-Store Asia 2018 32
Shopper Marketing
Creating A Seamless Brand Story: 34
POPAI UK & Ireland Awards 2017 36
New Material
Palram introduces multilayered PVC sheets for sign and
display applications 52
Coming soon at
In-Store Asia 2018 54
Resource 62
Calendar 66

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

INDIA'S ONLY MAGAZINE ON SHOPPER & IN-STORE MARKETING

INDIA'S ONLY MAGAZINE ON SHOPPER MARKETING

Market Updates

Cover Story

Tech Start-UP

‘Retailers have started realising the value of analytics’ 

‘Any solution has to be linked to the business objectives’

Tech Solution

How Panasonic’s new shelf labelling solution will boost retail efficiency

Event Buzz

Green printing: Mapping the way ahead

Brand Talk

Deepak Chhabra, MD Tupperware India

Rewins Raj – Head of Retail at Matrimony.com

Saumitra Prasad,CMO, Kokuyo Camlin

Komal Agarwal, Marketing Director, Pebble Mobile Accessories

Retail Talk

Mukesh Kumar, CEO, Infiniti Mall

Column

Shankar Shinde, Managing Partner, Geometry Encompass

Shopper Marketing

Arti Singh, Vice President Madison Retail Paradigm

News

In-Store Asia 2020 set to chart new retail possibilities

Resource 

Calendar

Market Updates

International POP

Cover story

Recycling in the POP industry: Who will take the lead?

Brand Talk

Anshul Agrawal, Director, Zed Black - MDPH 

Vinay Chandran, VP, Marketing, Melam 

Venu Srinivasan, MD, Leo Coffee

Tech Startups

Anand Prabhu Subramanian, Co-founder & CEO, Infilect Technologies 

Ashish Jhina - COO & Co-founder, Jumbotail

Shopper Marketing

When shopper insights drive merchandising designs 

‘Great POS solutions need more than quantitative data

Brand Baaja

Red bull kicks off festive high in stores

Technology

‘Retail brands would need to understand the whole consumer journey’ 

How Walmart approaches last-mile convenience

News Roundup

Resource

Calendar

Market Updates 

Cover story

When packaging tells the brand story … 

Case Study

Ashwini Deshpande, Co-Founder, Director – Elephant Design 

Raviraj K Joshi, Creative Director - Design

Month Focus: POP

Industry What next for the POP industry? 

POP Industry Gallery 

‘Industry can get future ready with global best practices’

Brand Baaja

Once upon a Forky in stores! 

Showering offers: More Retail’s monsoon carnival

Sponsored Content

How Dunzo is redefining product sampling to drive consumer demand

Retail Talk

Arvind Mediratta, MD & CEO, METRO Cash & Carry India

Brand Talk

Ashni Biyani, Managing Director, Future Consumer Ltd

Research Talk

Piyali Konar, Executive VP, Insights Division, and Practice Lead, CX, South Asia, Kantar

News Roundup 

Resource 

Calendar

About Point of Purchase Magazine
India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

INDIA'S ONLY MAGAZINE ON POINT OF PURCHASE

Shop In Shop Bosch Home Appliances Engages Consumers With Interactive SIS.

Retail Talk Kirana11: Unravelling The Potential Of Indian Grocery Biz.

POP June edition

It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

The A Word - Artificial Intelligence in a eTail.

Funskool eyes big for Indian Toy Market Spreading The Magic of Aroma Therapy and more...

POP February edition.

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail.

July 2020

June 2020

May 2020

April 2020

March 2020

February 2020

January 2020

December 2019

November 2019

October 2019

September 2019

August 2019

July 2019

June 2019

May 2019

April 2019

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Point of Purchase Magazine - December 2017

Point of Purchase Magazine - December 2017

In this issue

Point of Purchase Magazine Description: