Kyoorius Magazine - November - December 2014

In this issue

The latest issue highlights “the push and pull between old and new”, starting with two young creative stars at the peak of their careers, guiding the creative output of their respective agencies. We spoke to Anu Joseph – ECD at Creativeland Asia, and Rajdeepak Das – Chief Creative Officer at Leo Burnett.

One of the most prominent architects in the country in My Life in Design, Dr Brinda Somaya, tells us about her journey in architecture. While in Area, we study Wayfinding, through short case studies on recent examples implemented in India. For The Designer, we travelled to Gulbai Tekra in Ahmedabad, talking to a community of idol sculptors, during the festive time of Ganesh Chaturthi.

Sunaina Sainath of Wieden + Kennedy Delhi writes about the breakout of ‘Nichebusters’ amongst the Indian youth. Nichebusters break the norms, take the path less travelled and almost always define their own identity through this determined journey of self-realisation. As a parallel, we investigate what the demographic of ‘Youth’ means – is it merely an age, or is it a matter of attitude? What appeals to the ‘youth’, what works and what doesn’t.

The Special Report takes a closer look at Crowdsourcing – a rising trend among companies and agencies. Vineet Gupta of 22feet Tribal Worldwide explains how India is taking a more grown up approach to digital, as clients are realising its real potential beyond ‘likes’ and ‘shares’.
We pay tribute to cartoonist Pran Kumar Sharma, while Sujatha Shankar Kumar writes for us about ‘typography in publishing’ inspired by a talk by Rathna Ramanathan of Tara Books, in Spotlight.

As a conclusion, Michael Wolff sends a heartfelt letter on love, life and experiences post his recent 80th birthday.
Kyoorius 22 preps us for all that is to come in this very exciting time of debate, retrospection and introspection. We hope you enjoy reading it!