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Malls, Retailers Will Collaborate to Build India’s Consumption Story Retail is all about consumerism and the shopping centre industry is the key driver of consumerism in India. My belief is that modern retail drives consumption and that malls are pillars that power this drive seamlessly. However, I also believe that consumerism in India has not scaled up to the level it could have gone up to and the onset of COVID-19 stunted this growth on a global scale. But 2020 is over and as we enter into a new decade, we have certain promises, goals and missions to take on. Re-building the consumption story of Indian retail is one of them and shopping centres will play a very significant role in this journey. Moving towards a brighter, more positive 2021, IMAGES Group conducted its first on-ground event post-COVID. At the ‘Retail RealEstate Strategy Meet’, we welcomed 100 retailers and mall developers. It was an evening well spent listening to and absorbing the ideas and initiatives which top retailers and shopping centre heads came up with during and after the lockdown period to get back on the track of revival and growth.

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