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A New Beginning: Omnichannelisation of Shopping Malls in India The rapid spike in the number of COVID-19 cases in India has led experts to an obvious conclusion – it will take at least another retail quarter, if not more, for the effect of the pandemic to be wiped clean on the shopping centre industry in the country, and even then, the aftereffects will linger on. As a result, malls in the country will need to stay on their toes for at least another financial year to bring in business and increase footfalls. Despite the losses though, the industry has founda ray of hope to cling on to – digital innovations, technologies and opportunities. Malls today are focusing on transforming into Omnichannelunits in the hopes of attracting more consumers and setting the cash registers ringing.

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