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Shopping Centres Embark on Cautious Return to Normalcy India’s shopping centre industry is making a positive return to new-normalcy. Malls are fi nally open, and customers sentiment is looking up as well. For shopping centres in North and East India, the lockdown was for a shorter period and malls resumed operations partially from June, but for West and South, the period was a prolonged and painful one. Malls in Maharashtra finally got the green signal to open, after a long period of 4 months and therefore this time the approach is a very cautious one. No one is in a hurry to celebrate and neither have they let their guard down. The industry has been enduring unprecedented pressures since April 2020, and with the threat of a third wave looming, malls are preparing themselves to face a new set of challenges, trends and consumer behaviour. The August edition of Shopping Centre News talks about how shopping malls are analysing and preparing new strategies. Malls are pushing for the vaccination drives and are encouraging the visitors along with their staff and employees to get vaccinated. Adding more to this, centres are also conducting robust digital campaigns/ sales/ services to reach out to their consumers in large numbers.

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