Inorbit Malls (India) Private Limited, a subsidiary of the K. Raheja Corp, is a pioneer of the mall culture in India. Inorbit Mall Malad is completing 17 years in January 2021, a major achievement for the brand, which has evolved as one of the most preferred shopping destinations in Mumbai.
During the unlocking phase when shopping malls were finally given the green signal in Maharashtra to open up, Inorbit Malad and Vashi introduced various conveniences driven services that provided a safe and accessible shopping experience for consumers, both online and offline. Both malls in Mumbai started a video calling facility wherein consumers could select products through a video call and get their shopping products home-delivered. Aside from this, there was a curbside pick-up service which enabled consumers to select and pay online and simply drive through to the mall to collect their shopping bags. New services of home delivery, catalogue sharing on WhatsApp video call, drive through shopping, have all been aimed at making shopping safe, convenient and fun for the patrons of the mall.
In an exclusive interaction with Shopping Centre News Bureau, Naviin Ibhrampurkar, Head of Marketing & Corporate Communications, Inorbit Malls talks about how the brand overcame this challenging period and is now ready to expand its offerings by launching 23 new stores across its portfolio.
EXCERPTS FROM THE INTERVIEW:
Tell us how Inorbit Malls fared in the last quarter of the year – which led to the revival of the industry?
The festive quarter witnessed good consumption across properties. The opening of multiplexes and FECs has helped bring in incremental footfall. So, the festive season brought in much-needed cheer amongst families and gave them a reason to step out and visit the mall.
How has been the start of the new year (2021) been for all Inorbit Malls in terms of business and footfalls?
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