Shopping Centre News
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The world is going digital and so is the retail sector. The industry is undergoing a digital transformation wherein it is bringing together people, data, and processes to create value for customers, all the while maintaining a competitive advantage. Brands, retailers and consumers are all bound by a common thread – digitalisation of the retail sector. An important cog in this revolutionary wheel is the shopping mall. No longer built on a shopping complex, malls today are combining the physical with the digital to create one wholesome, Phy-gital entity. Consumers no longer simply go to a mall to shop. In an age when everything is available online and with the convenience of doorstep delivery, consumers want experiences and malls are confidently stepping up to the challenge. They’re creating Phy-gital malls – offering goods and services in a digitalised way, where physical and online retail channels are merging, blurring and influencing each other in new ways. Being Phy-gital is much more than being Omnichannel. The idea is to offer the consumer things he cannot experience online, on his tablet or smartphone. The July edition of Shopping Centre News brings its readers a comprehensive list of Indian malls who are taking ‘smart’ to the next level by using new technologies to create unparalleled physical experiences that bring consumers to malls in droves. In conjunction with the lead story is the Mall Technology section, which covers popular tech service providers that are helping malls go digital and enhance consumer experience. A feature on the importance of FECs in malls adds to the overall richness of the July issue. As always, we hope you find the issue informative and valuable to your business. Log on to our website, www.indiaretailing.com, to read more useful articles and analyses on innovative trends and developments in the shopping centre industry on a global stage with emphasis on India.
Shopping Centre News magazine – launched at the India Shopping Centre Forum on March 18, 2008 – is currently in its 11th year of publication. In its decade+ journey, the publication continues to thrive as a knowledge resource center that collects, analyses and disseminates information on the rich Indian shopping centre industry. The mission of the magazine is to encourage the development and spread of sophisticated management paradigms and maintenance methods, keeping in context global benchmarks of the mall industry. The monthly magazine also provides a body of focused research into the architecture, aesthetic and design aspects of shopping centres. The magazine – which is the foremost, most authoritative publication for the shopping centre industry in India – is now available every month and in an all new format. It will continue to act as a bridge between the shopping centre developers and the retail community to help forge a mutually profitable relationship. Shopping Centre News’ subscribers include everyone from CEOs, to marketing, leasing and fund managers to retailers, architects and retail designers. For those who want to keep up-to-date across the latest developments and events in the world of shopping centres, the magazine is a must-subscribe.