商業界（The Journal of Retailing） - April 2013

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今月号は、接客サービス店舗55店、セルフサービス店舗55店の専門店チェーン、計110店でミステリーショッパーを実施した。調査内容は売場･商品･クレンリネス･接客などに加え、「人に紹介したいか」「また行きたいか」「おもてなしの気持ちを感じたか」の3つを柱に、調査員が感じた総合的な印象を加えた。 インターネットで商品が安く手に入る中、わざわざ店に足を運んでもらうためには何が必要なのだろうか。
This month\'s issue has conducted a mystery shopper specialty store chain store customer service 55 stores, 55 store self-service stores, for a total of 110 stores. To the three pillars of in addition to such department, products, cleanliness, customer service, \"do you want to introduce to the people,\" \"Do you want to go again\" and \"or felt the feeling of hospitality\", survey content is a comprehensive researcher felt I have made an impression. Among the goods enter the cheaply on the Internet, What will we need in order to get go to visit all the way to the store.