商業界（The Journal of Retailing） - March 2013

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今月号は、いまどき「バカ売れ」の秘密第２弾！ なぜ、あの店ばかりにお客が集まるのか？「行列店大集合！」 「売れない」とボヤく商人がいる一方で、常識外れの売れ行きをつくり出す商人はやっぱりいた！バカ売れのヒットを連発し、心苦しくもお客さまにお待ちいただく行列店だ。本特集では、圧倒的な売上げを記録した事例に焦点を当て、その販促策、商品計画の秘密を明らかにする。
This month\'s issue, the 2nd secret of \"selling fool\" these days! Why, customers or gather to just that store? While some merchants more small fires \"matrix store large set!\" And \"do not sell\", was after all merchants that produce sales of errant! It is a matrix store to volley the hit of selling fool, you wait on customers also Kokorogurushiku. In this special issue, we focus on cases that were recorded overwhelming sales, to clarify the promotional measures, the secret of the product plan.