商業界（The Journal of Retailing） - August 2016

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人手不足が合言葉のように繰り返される。ところが、あなたの会社、あなたの店は本当に”人が足りない”のだろうか。少子化、高齢化が進む現実を逆手にとって、「高齢者」「女性」「外国人」の採用、教育、戦力化に挑戦してみよう。そのための採用、教育、勤務体系などの仕組みづくりを解説した。
その他、お客への訴求力、説得力を高めるための「手作り販促ツール」づくりを特集した。成功している事例店および手作りツールの制作手順を詳解した。


Labor shortage is repeated like a slogan . However , your company , your store is really " people do not have enough " wonder . Declining birth rate , the reality that aging progresses for the advantage of the fact , the adoption of " the elderly ", " woman ", " foreigners " , education , let's challenge to the forces of . Adopted for its , education, describes the building systems , such as working system .
Others were featured " handmade sales promotion tool " making of in order to increase the appeal , compelling to customers . Successful case stories and was discussion of the production procedure of handmade tools .