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Behind THE Seams

Pioneer Woman

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Fall 2022

Get an inside look at how Ree creates The Pioneer Woman clothing line—and see some of her latest pieces.

Behind THE Seams

Ree's inspiration for a clothing collection came to her early in life. "When I was 3, I had a dress that was, prophetically, a red bandana print with a smocked bodice, ruffled sleeves and a prairie skirt," she says. "I've always loved cute clothes!" The budding fashionista went on to win Best Dressed in seventh grade and launched The Pioneer Woman clothing line with Walmart in December 2020. It sold out within days. From the start, Ree's goal was to offer "pretty, easy, comfy, flirty and flowy clothes" at real-life prices for real-life bodies (sizes range from S to XXXXL). The fall offerings include plenty of Ree's trademark blousy tops, tunics and dusters, plus new additions such as handbags, sleepwear and outerwear. Visit walmart.com and you'll see the clothes modeled by some familiar folks: daughters Alex and Paige, Ree's sis Betsy and making her debut-Ree's mom, Gerre! Ree couldn't be prouder of what she's created. "Just seeing people wearing my clothes is the best compliment," she says. "One Sunday at church, a woman who's been there since Ladd a

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