Q/ Kindly discuss in detail regarding the inception, evolution & growth of the brand.
A/ Atomic Wings was founded in 1989 by Adam Lippin. It was the first one of its kind restaurant in New York City. I acquired the company in 2016 when it had just two brick and mortar locations. Now, we’ve evolved to 15 operating units. We have another 10 under construction this year and 90 units sold throughout the nation. We’ve evolved from a local brand into a national brand.
Q/ What potential do you see in franchising or scaling this business concept across India?
This story is from the July 2023 edition of The Franchising World.
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This story is from the July 2023 edition of The Franchising World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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