Lenskart Is A Brand With A Vision

Lenskart started out as an online player, with customer satisfaction at the heart of its business, but after gaining customer trust online, the brand went after the large segment of consumers offline, branching out into the traditional brick-and-mortar format…

IKEA Betting Big on its Food Business

As far as back in 1959, when IKEA opened its first store in south Sweden, Founder Ingvar Kamprad, realised it was difficult to do business with hungry customers. His observation is valid even today…

Your Guide To Being A Customer- Centric CIO

Customer Experience is the new battleground of retail. Irrespective of the industry you are in, the consumers and employees expect you to deliver them personalised, easy and uni ed experiences similar to those provided by Google, Facebook, Amazon, WhatsApp and Apple.

Big Bazaar Begins Social Revolution with ‘Rupashree Raja'

What began as a social experiment turned into a mini-revolution thanks to the vision and large-heartedness of the people of Odisha.

The Smiley Company: How a Happiness Campaign Turned into a $268 Million Per Year Business

The Smiley Company co-creates a range with Lifestyle in India, targeted towards the department store’s consumers. This range offers colours, and choice of the messages relevant to local consumers, providing buyers with the best of both worlds...

Retail Education: Training Employees For Greater Success, Productivity

In Indias robust retail sector, the demand for skilled retail associates is never ending. There is mostly always a shortage of trained, informed staff and it has been estimated that India will require around 15 million educated retail staffers by the year 2020

Great Eastern Retail Eyes ₹1300 Crore In Revenue, To Add 40 Stores

The brand is working on a seamless service application where customers can have a digital log of all products purchased along with their history and service plans

1-India Family Mart: A Big Deal In Small Towns

Value retail store 1-India Family Mart has pioneered the concept of meeting profits by virtue of large-scale reach and unique target audience segmentation, while maintaining quality at extremely competitive and affordable prices

Retail India Summit & Expo 2018

The two-day summit brought together key decision makers from across the Indian retail industry on the same platform to exchange ideas and discuss emerging retail paradigms

Fast Fashion Brand Cover Story All Set To Introduce A Workwear Segment

The brand’s growth aspirations are simple enough – to become the go-to brand in the western wear category for women and also the first Indianborn brand to be part of the fast fashion consumer consideration set…

The Inside Story: What Makes Fashion Retail The Most Profitable Segment For Malls

The Indian fashion retail market is currently worth `2,97,091 crore and is envisaged to grow at a promising CAGR of 9.7 percent to reach `7,48,398 crore by 2026. The depth and variety of fashion brands have taken a quantum leap in shopping malls across all the sub-categories including apparel, footwear bags and accessories…

Spar Hypermarket Launches New Innovative Store Format

The latest store spans across 55,000 sq. ft. and has on offer over 50,000 products with 25 billing counters. The brand has designed the store to offer value in an engaging and interactive environment, using technology in new ways to deliver a truly amazing consumer experience…

Nike Is First Brand To Sell On Snapchat; Air Jordans III 'Tinker'sold Out In 23 Mins

Nike pre-released its Air Jordan III ‘Tinker’ sneakers on Snapchat with same-day delivery after the NBA All-Star game.