Intimasia has been on a rolling success since its inception, but this time the electrifying energy and zeal of Kolkata just escalated its scale to another level. The fourth edition was extra special because it was the beautiful camarilla of India’s biggest trade event of its kind for the intimate apparel value chain and the birthplace of India’s hosiery and undergarments industry, Kolkata. It was a feisty carnival decked upon a large and well-equipped space of 40,000 sq. ft. that embraced over 60+ exhibitors from across India, over 3000 visitors, 200+ VIP buyers and 60+ leading intimate wear brands. Encasing a mesmerizing experience, Intimasia carved its name with golden letters in the Eastern Zone as it astounded all with its international level of the exhibition.are being undertaken to ensure the textile industry achieves its goals.
Intimasia’s Incredible Inception
Intimasia, a dream of a visionary, who has fathomed the iconic evolution of India’s intimate wear industry up and close, cluttered and scattered, took upon the onus of streamlining this trade and binding the industry in a beautiful braid. Yusuf Dohadwala, Managing Director, Peppermint Communications Pvt. Ltd, is the man behind the mask who has been pulling off fire-cracking shows that brings the brands and retailers under one roof from all corners of the country. It is his illustrious efforts that have turned Intimasia into a platform known for integrating all the stakeholders but most adored for its eclectic ambience that inspires to explore, learn, create and push the envelope breeding new scope. After setting the standards sky-high with its earlier editions of Kochi, Chennai and Delhi, the organizers of Intimasia made sure that the fourth edition drew wings to the innerwear business in the East and North Eastern hubs of the country.
A sizzling surprise
Every eye that lingered within the walls of the stadium popped in awe as Intimasia Kolkata came to them as a sizzling surprise! The colours and patterns, the display and styles, the latest designs and creative craft, technology and trends swayed the crowd away. The expo was a perfect blend that fed the city’s innate love for art and innovations. Commenting on the charming energy of the event, Mr Yusuf said, “After witnessing such enormous love and affection pouring in, we can surely say Intimasia has come afar in establishing it’s foothold in the industry. There are brands who have been associated with the expo right from its first edition and being able to keep alive the surprise and excitement with each show is what makes it an unmissable event of the year!”
He further added, “Though the weather played a spoilsport, but keeping that in mind the response was solid. As more and more industry insiders understand the role of Intimasia in strengthening the industry, we are sure more numbers would be flowing in into the stadiums. As for now, we are riding high on the glorious success of the fourth Edition of Intimasia in Kolkata and soon we will start pepping for the fifth one”.
A dignified dice
The show was braced by the presence of Mr. K.B Agarwala, Managing Director of Rupa & Company Limited & President of FOHMA, Mr. Manohar Samuel, Senior President Marketing at Grasim Industries Limited and Mr. Jyoti Prakash Mohapatra, Joint President, Aditya Birla Group at Grasim Industries Limited who inaugurated the show at a high note. Joining the dice was the Chief Organizer of the event Mr. Yusuf Dohadwala, Editor & Publisher Inner Secrets Magazine.
An Eclectic Experience
The participants of this three-day triumph marked an astounding business transaction that crossed a whopping 100 crore. Even though The event was focussed on the Eastern Region, many visitors from Maharashtra, Gujarat, Delhi, Rajasthan, Kerala and Tamil Nadu made their way to the event. Intimasia welcomed over 200 VIP Buyers from Bihar, Jharkhand, Orissa, Sikkim, Arunachal Pradesh, Assam, Meghalaya, Manipur, Mizoram, Nagaland, Tripura and West Bengal. What made the networking more intriguing was the fact that most of the Participating Brands were represented by their owners or promoters who made sure to make the most out of this meeting straight with the dealers of regions that are far-far away from the Indian mainland!
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AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.
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Finally, the rain has poured down!!! Soothing the sore bodies and breezing the burnt skin, monsoon rains have arrived to envelop the earth in tender greens. With waterfalls all around, greenery spellbound, the weather pleasant and raindrops drizzling, it calls for a perfect drive or a smooth get-away for a weekend stay. The monsoons ring in the times to relax and celebrate, go out in the nature and live a moment to treasure! After the irked mood of the summer pain is washed away by the monsoon rain, it gives the perfect opportunity to treat the shoppers with some tantalizing sales. This is the season when people either prefer to go away for a drive to catch a breath of life or they turn to their bed and spent the day in a lazy mien. Running to the retail shops to hold the glossy bags in hand while drenching in the rain or clenching the umbrella tight, is last plan one would make. Hence, it becomes very important for the retailers to up their game and for the e-tailers to add fuel to the flame to make sure the people with no plan of shopping are bound to step out and the casual visitors who were just lingering in the lingerie section comes out with a new bag in their hand or a new product in their cart.
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A lot has happened in the past twenty years! As the millennials took the reign in their hands, the world has experienced some seismic changes. It has boomed with a bang, internet became accessible, things got automatized, standards hiked, paradigms shifted, feminism sprouted, convenience became a way of life, time became priority and money easy. That’s not it! The more drastic and perhaps dramatic shifts are witnessed in the world of trade, specifically in the department of fashion and more atomically in the intimate wear industry. The retail stores were made to fit in the palms of consumers, information lingered in their fingertips, awareness erupted with the campaigns, posts and feeds and customers emerged as the undisputed king. The product that was once treated as the core of a company has now been replaced by the customers.
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