CATEGORIES

ZM Enterprise

Success Lies Beyond The Risky Leaps!

4 mins read
Inner Secrets
August 2019

Vatika Mega Mart

Royalty In Retail

5 mins read
Inner Secrets
August 2019

Organic Lingerie

The Trump Card Of This Century

5 mins read
Inner Secrets
August 2019

Make In India

A golden opportunity for intimate apparel industry stakeholder

10+ mins read
Inner Secrets
August 2019

Intimasia Kolkata 4.0

The city of joy, Kolkata, witnessed a historic spectacle on 7th, 8th and 9th of August 2019, at the colossal space of Netaji Indoor Stadium, as the fourth edition of Intimasia lit the grey sky pink with its pomp and fire.

8 mins read
Inner Secrets
August 2019

Bihar

The Biggest Underdog Of India

6 mins read
Inner Secrets
August 2019

The Top 10 Leading Intimate Apparel Stores Of Gwalior

AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.

6 mins read
Inner Secrets
July 2019

Bodycare Screams 'Oomph' In Its Latest Retailer's Meet

22nd April 2019, Bodycare Creations Pvt. Ltd., the leading manufacturer and supplier of intimate apparels hosted a splashing retailer’s meet which was nothing short of a regal affair.

2 mins read
Inner Secrets
June 2019

The Lady Corner: A Leader In Ludhiana's Lingerie Retailing

In an exclusive interview with Inner Secrets, Mr. Deepak Kumar, owner of The Lady Corner, spilled the beans about his extraordinary journey of making lingerie shopping a learning experience for the people of Ludhiana.

5 mins read
Inner Secrets
May 2019

Lingerie Ads: Seeing The Unseen!

The journey of Indian undergarment ads has gone through a marathon journey right from being a tabooed topic to something that can be discussed openly and boldly. Decades ago, Lux

5 mins read
Inner Secrets
June 2019

Three Days Global Fashion Source Show

Huge Hit With All Fashion Under One Roof Two New Pavilions Opened

2 mins read
Inner Secrets
May 2019

Budget 2019-20: A Confusing Cocktail For Textile Industry?

The last few months have been quite pensive for those who belong to the textile and apparel industry. It all began during the month of February 2019 when the then Finance Minister Piyush Goyal came up with the interim budget.

3 mins read
Inner Secrets
July 2019

V-Star

Opens a new innings with Shikhar Dhawan!

2 mins read
Inner Secrets
July 2019

The Epic Evolution Of Consumer Behaviour

A lot has happened in the past twenty years! As the millennials took the reign in their hands, the world has experienced some seismic changes. It has boomed with a bang, internet became accessible, things got automatized, standards hiked, paradigms shifted, feminism sprouted, convenience became a way of life, time became priority and money easy. That’s not it! The more drastic and perhaps dramatic shifts are witnessed in the world of trade, specifically in the department of fashion and more atomically in the intimate wear industry. The retail stores were made to fit in the palms of consumers, information lingered in their fingertips, awareness erupted with the campaigns, posts and feeds and customers emerged as the undisputed king. The product that was once treated as the core of a company has now been replaced by the customers.

6 mins read
Inner Secrets
July 2019

Runway To Retail In Patna

Underneath the layers of frills lies the true embodiment of a frail craving to be cuddled by the mushy piece of her brand new lingerie. The diary of secret desires of women fancying her opulent closet was decrypted by paris beauty some 60 years ago. The brand conceived in 1953, has ever since allured the lasses with its exquisite range of peerless quality, intriguing fashion and nonpareil comfort sewn to embosom the Indian silhouette.

2 mins read
Inner Secrets
September 2018

16 Cities Glittered In A Fashion Pyre Blazed By Bodycare Int.

Screams, whistles and loud clapping echoed in the plush podiums of the state-of-the-art hotels as Indias leading intimate brand made its grand debut straight from the glass buildings to the streets of cities.

3 mins read
Inner Secrets
September 2018

50 Years Of Legacy And A Royal Celebration

Happiness does not come from playing it easy and safe, but it is the afterglow of satisfaction from the achievement of a dream that demanded our best. This was the inkling with which Mr. Ramniklal Tarachand shah set his sail back in the fall of 1968. Mr. Shah ventured into the world of distributorship with merely 3 to 5 intimate wears brands. Walking through thorny miles and toiling hours of hardships, he came a long way sustaining his little dream through an epoch of 50 glittering years.

4 mins read
Inner Secrets
September 2018

Macho Hint Ropes Tiger Shroff As The New Brand Ambassador

MACHO, ONE OF THE LEADING BRANDS IN MEN’S INNERWEAR CATEGORY IN THE INDIAN MARKET LAUNCHED ITS SUB-BRAND MACHO HINT, ON 11TH SEPT 2018, AT MUMBAI. TO PROMOTE THE LAUNCH OF THIS NEW VENTURE, THE COMPANY RELEASED AN EYE-CATCHING TVC FEATURING TIGER SHROFF WITH A NEW TAGLINE ‘FASHION BADE ARAM SE’. THE YOUNG HEARTTHROB OF BUDDING INDIA IS NOW ROPED AS THE BRAND AMBASSADOR FOR MACHO HINT. THE DASHING PERSONALITY OF THE DANCING STAR APTLY RESONATES WITH THE IDEA OF ‘COMFORTABLE, FLEXIBLE AND STYLISH’ CLOTHING. THE BRAND’S MESSAGE TO OFFER A PERFECT MIX OF STYLE AND COMFORT FOR THE YOUTHFUL AND FASHIONABLE CONSUMER IS WELL RECEIVED BY ITS AUDIENCE.

3 mins read
Inner Secrets
October 2018

The ‘Star' Distributor Of Surat

TRAVELLING THROUGH THE TIDES OF TIME, CLIMBING THE ROUGH CLIFF ONE STEP AT A TIME, SHAH NAVNITLAL NATVERLAL HR TRADERS EMERGED TO BE A BIG NAME IN THE INTIMATE WEAR CIRCUIT. ESTABLISHED WAY BACK IN THE 1960S IN THE LAND OF SURAT, HR TRADERS SWOOSHED TOWARDS AN ORGANIC GROWTH AT A FAST PACE. IN THIS MONTH’S EDITION, WE BRING YOU THE STORY PORTRAYING RAMNIK SHAH’S JOURNEY OF CEMENTING ITS FOUNDATION BRICK BY BRICK TO BUILDING AN EMPIRE FROM AN OBLIVION.

4 mins read
Inner Secrets
October 2018

A Dynamic Edition Driven By Innovation And Inspiration!

The barons of the intimate and swimwear industries gathered under one roof as the 14th edition of Interfiliere Shanghai hosted the glorious global body fashion rendezvous on September 26th and 27th, 2018 in Sanghai.

3 mins read
Inner Secrets
October 2018

For A Brascause

As such, whenever the hot news of a celebrity suffrage hits the scene, we, as commoners with restrained access to fancy healthcare or supreme lifestyle have one common thing chiming within, “Am I ignoring my silent symptoms?”

3 mins read
Inner Secrets
October 2018

CPM Body and Beach Expects To Draw Major Brands

CPM BODY & BEACH EARLIER KNOWN AS MOSCOW MODE & LINGERIE IS SET TO KICKSTART ITS AUTUMN - WINTER EDITION SPREAD ACROSS FOUR DAYS STARTING FROM 4TH TO 7TH SEPTEMBER 2018. THIS SHOW IS TALK OF THE TOWN TAKING PLACE TWICE A YEAR IN MOSCOW, RUSSIA

2 mins read
Inner Secrets
July 2018

INTERFILIERE SHANGHAI A Unique Rendezvous

INTERFILIERE SHANGHAIÂ A Unique Rendezvous

2 mins read
Inner Secrets
July 2018

Urja Padwal Takes Over The Reins From Her Father

URJA PADWAL HAS BIG SHOES TO FILL. SO DOES HER YOUNGER SIBLING AKSHAY. THEIR FATHER, RAJIV PADWAL, HAS STEERED THE LITTLE LACY BRAND, AND ITS LEGACY, FOR MORE THAN THREE DECADES. WITH AN IMPRESSIVE PORTFOLIO OF BRANDS – LITTLE LACY, EXTRALIFE, ANTRA, AND LOBSTER, A WELL-EQUIPPED AND MODERN MANUFACTURING INFRASTRUCTURE THAT CATERS TO BOTH EXPORT AND DOMESTIC PRODUCTION, AND A PAN-INDIA PRESENCE IN MORE THAN 2,500 CRÈME COUNTERS, THE COMPANY IS POISED TO MAKE THE NEXT LEAP. SO, A LOT IS RIDING ON THE SIBLINGS HOW QUICKLY THEY CAN GRASP THE INTRICACIES OF THE BUSINESS AND MEET  THE HIGH EXPECTATIONS OF PADWAL SENIOR.

3 mins read
Inner Secrets
July 2018

Scoop Whoop From  Intimate Apparel Association Of India

Inner Secrets, your ultimate intimate glossary seek to bring the latest buzz from the ulterior of the apparel corridor.

4 mins read
Inner Secrets
July 2018

Interfiliere Paris

A driving force for new concepts

3 mins read
Inner Secrets
June 2018

Ankur - 4 Retail Outlets And A Growing Business

Mr. Santosh Bhandari was born to succeed, or so it seems. When in 1982 he ventured into retail of women's inner wear with a 180 square feet shop in the bustling market of Egmore in Chennai, few of his family and friends gave him a chance at succeeding. In a candid conversation with Inner Secrets he reveals how he overcame multiple hurdles to establish the business and make it grow to its present size.

5 mins read
Inner Secrets
June 2018

Naidu Hall Focused On Expansion

Naidu Hall Focused On Expansion

4 mins read
Inner Secrets
June 2018

Unique By Mode City - Eurovet Focus On Real Women And Their Outlook On Life!

WOMEN ARE MULTIFACETED AND PROUD OF IT. EUROVET WANTS TO BE A REFLECTION OF SUCH WOMEN BY PLACING THEM AT THE VERY HEART OF ITS NEW UNIQUE BY MODE CITY EVENT.

5 mins read
Inner Secrets
June 2018

Beneath It All

Mode Lingerie & Swim Moscow 

2 mins read
Inner Secrets
March 2017

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