As we entered the store, it felt like stepping into a different world altogether. Every item whispered royalty, the appealing aesthetics of the store narrated a story of the art and its artist, the collection was worth drooling over and the staff warm and welcoming. Even on a gloomy rainy day, the store was alive with customers picking their favourite dress and pairing them with the right lingerie. The staffs were friendly, smiling and helpful. We simply gazed at the shimmery collections and our eyes got hooked on the little lingerie section sited at the corner with a girl standing by its side, enthusiastically explaining the products to the buyers.
Mr. Rakesh Agarwal, the owner of the store attended us with all glee, telling the story of his store, revealing his future plans and giving us some insights on the consumer appetite of Bihar.
THE GENESIS OF VATIKA MEGA MART
Vatika Mega Mart is the fructification of the stern desire for success in a man’s heart. Rakesh’s father started off with a little Haldiram counter which was going good but not as great as he wanted or deserved. Studying the market analytics precisely and forecasting the rise in fashion trends, his father tapped the waters of textile and garment business. It was lucrative, rising, and an all-season thing! 14th July 2014, the date is inked in Rakesh’s mind as that very day this store came into existence. The 8000 sq ft space soon breathed life with alluring furniture, inviting decor and a collection worth fighting for. Customers, ladies and gents, started buzzing around, struggling to pick one over the other and the counter continued to grow. Going with the concept of being a one-stop destination they also dedicated a few racks to intimate wear collection.
They forayed into the delicate section of intimate wear, slowly and gradually, studying the customer appetite and demand, understanding the desires of the city and analyzing the brands that could fit every need.
Continue reading your story on the app
Continue reading your story in the magazine
Success Lies Beyond The Risky Leaps!
Vatika Mega Mart
Royalty In Retail
The Trump Card Of This Century
Make In India
A golden opportunity for intimate apparel industry stakeholder
Intimasia Kolkata 4.0
The city of joy, Kolkata, witnessed a historic spectacle on 7th, 8th and 9th of August 2019, at the colossal space of Netaji Indoor Stadium, as the fourth edition of Intimasia lit the grey sky pink with its pomp and fire.
The Biggest Underdog Of India
The Top 10 Leading Intimate Apparel Stores Of Gwalior
AS HISTORY BREATHES IN THE TOMBS, FORTS AND CRAFTS OF GWALIOR, THE MODERN MIND PEEPS THROUGH ITS BAZAARS. FROM CITY MALLS TO GULLY SHOPS, GWALIOR HAS IT ALL. TEASING THE BUYERS WITH ITS LIGHT AND DELICATE COTTON AND SILK CHANDERI AND MAHESHWARI SARIS, ANTIQUE JEWELLERY, HANDMADE CARPETS, WALL HANGINGS, LACQUERWARE, AND ORNAMENTS, GWALIOR PROMISES TO BE A SHOPPER’S DELIGHT. THE INTIMATE WEAR MARKET IS ALSO OOZING IN THIS PART OF THE PLANET. WITH A NUMBER OF STORES, BIG AND SMALL, HOSTING A VARIETY OF COLLECTIONS IN TERMS OF RANGE, QUALITY AND CATEGORY, GWALIOR OFFERS AMPLE OF OPTIONS FOR ONE TO PICK THEIR PERFECT UNDERCOVER. IF YOU ARE PLANNING TO CHECK OUT SOME OF THE LINGERIE COLLECTIONS IN THE FORT CITY THEN YOU MUST NOT MISS THESE TOP 10 PLACES NOT ONLY FOR THEIR COVETOUS COLLECTIONS BUT ALSO TO GET A GLIMPSE OF THE UNIQUE WAYS IN WHICH THESE TRADERS ARE RULING THE BUSINESS.
Ringing The Bell Of Monsoon Sale
Finally, the rain has poured down!!! Soothing the sore bodies and breezing the burnt skin, monsoon rains have arrived to envelop the earth in tender greens. With waterfalls all around, greenery spellbound, the weather pleasant and raindrops drizzling, it calls for a perfect drive or a smooth get-away for a weekend stay. The monsoons ring in the times to relax and celebrate, go out in the nature and live a moment to treasure! After the irked mood of the summer pain is washed away by the monsoon rain, it gives the perfect opportunity to treat the shoppers with some tantalizing sales. This is the season when people either prefer to go away for a drive to catch a breath of life or they turn to their bed and spent the day in a lazy mien. Running to the retail shops to hold the glossy bags in hand while drenching in the rain or clenching the umbrella tight, is last plan one would make. Hence, it becomes very important for the retailers to up their game and for the e-tailers to add fuel to the flame to make sure the people with no plan of shopping are bound to step out and the casual visitors who were just lingering in the lingerie section comes out with a new bag in their hand or a new product in their cart.
The Epic Evolution Of Consumer Behaviour
A lot has happened in the past twenty years! As the millennials took the reign in their hands, the world has experienced some seismic changes. It has boomed with a bang, internet became accessible, things got automatized, standards hiked, paradigms shifted, feminism sprouted, convenience became a way of life, time became priority and money easy. That’s not it! The more drastic and perhaps dramatic shifts are witnessed in the world of trade, specifically in the department of fashion and more atomically in the intimate wear industry. The retail stores were made to fit in the palms of consumers, information lingered in their fingertips, awareness erupted with the campaigns, posts and feeds and customers emerged as the undisputed king. The product that was once treated as the core of a company has now been replaced by the customers.
Bodycare International The Roar Of Indian Intimate Wear Industry!
Amidst the explosions of the penny-pinching Indian intimate wear players and the unrestrained influx of the swanky International brands, the stunning saga of Bodycare international was weaving a new history in the golden pages of Indian intimate wear industry. It is a story of unwavering determination and resilient strife embodied in the DNA of several generations that grappled not for months or years but for decades to finally find their foot at the peak of this industry.
Help, my teacher is a nightmare!
TEACHER GETTING YOU DOWN? HERE’S HOW TO HANDLE THE SITCH BEFORE THEY SQUASH YOUR FRESH FALL VIBE.
Gig Economy— Yes or No?
App companies want Californians to enshrine their drivers’ contractor status
Julie Tran Deily Orlando, FL
This food blogger has been sharing her dishes online for more than a decade. Equipped with the knowledge from her previous career as a software engineer, an acute sense of taste (she’s a confirmed supertaster!) and her mighty DSLR camera, she’s grown her website, thelittlekitchen.net, into a crave-worthy collection of nearly 400 recipes.
THE INFLUENCE OF WOMEN
Paintings that celebrate women will be featured in a collaborative exhibition between Juliette Aristides’ atelier and Maryhill Museum of Art.
PILATES FOR ATHLETES
Get down and give me hundreds.
Photography by CHRISSY LITTLEFAIR @LITTLEFAIRPHOTOGRAPHY_ MUA JESSICA THACKWRAY @JESSICAJAYNEINSTA PR LEO ALDERMAN INSTA: @LEO.ALDERMAN @LSAPRUBLICATIONS Model @DOLLYMIXHEAD
El cosmos sin futuro
Con High Life, la cineasta francesa Claire Denis mandó a Robert Pattinson al espacio interestelar para contar la historia del hombre que se quedó solo en el universo.
Sporting art is a time-honored genre that has captivated collectors throughout the ages.
A WILD WIND FROM WESTERN UP
AS THE REGION’S JATS AND MUSLIMS UNITE AGAINST THE CENTRE’S FARM POLICIES, THEY POSE A CHALLENGE TO THE RULING BJP’S PROSPECTS AHEAD OF THE 2022 UP ELECTION
भगवा दल को अन्नदाता की चुनौती
कृषि कानूनों के विरोध में आयोजित महापंचायत में किसान नेताओं ने भाजपा विरोधी सुर फूंका. काश्तकारों के मोहभंग के मद्देनजर अगले साल विधानसभा चुनाव में सत्ताधारी पार्टी के लिए मुश्किलें आने का अंदेशा